Signs Ricky Carmichael, Terje Haakonsen, Gus Kenworthy and Other Leading Athletes to Newly Formed “Team Action Cam”
SAN DIEGO, CA (May 8, 2014) – Sony, a worldwide leader in digital cameras, has reaffirmed their commitment to the action sports market with the launch of “Team Action Cam” – a range of action sports athletes across snowboard, ski, mountain bike, motocross and rallycross that represent Sony’s versatile Action Cam line.
The team is headlined by motocross legend Ricky Carmichael, snowboarding legend Terje Haakonsen and US Ski Olympian Gus Kenworthy. This new group of ambassadors joins a range of existing Sony athletes including the highly influential big mountain snowboarder Jeremy Jones.
“I’m so thrilled to be a founding member of Team Action Cam,” said Ricky Carmichael. “It made sense for us to come together – similar to how I’ve approached my career, Sony understands how to innovate and experiment with exciting new concepts, while making sure their products stand up to the reputation they’ve built. The content I can create and stories I can tell with their Action Cam line are endless.”
The formation of “Team Action Cam” aligns with the company’s aggressive marketing plans for 2014-2015 in the action sports industry, including resort partnerships, special event sponsorships, large-scale video production and the launch of the interactive microsite www.actioncambysony.com.
“Sony is partnering with the top industry athletes to share stories in a way that is only possible through the lens of our Action Cam line,” said Patrick Huang, director of the camcorder business at Sony Electronics. “We’ve applied many of the same Sony imaging technologies that produce award-winning cameras year after year – including advanced image stabilization, high frame rate shooting, unmatched picture quality and more – and created a POV camera experience unlike anything else in market today.”
A full roster of “Team Action Cam” is below:
Sony’s flagship Action Cam, the newly released AS100V model, includes the following key features:
Action Cam stories, content and more is available at www.actioncambysony.com with regular updates and posts on Twitter and Instagram at @ActionCam an#ActionCam.
Headquartered in San Diego, Sony Electronics is a leading provider of electronic products for both the consumer and professional markets. Within Digital Imaging, their lineup includes a variety of award-winning cameras from the Alpha Interchangeable Lens Camera line, the Cyber-shot® compact camera line and the Handycam® video camera line, as well as premium lens offerings from partners ZEISS® and G-series Lenses.
Sony Electronics Inc.