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SONY INTRODUCES NEW WIRELESS PORTABLE BLUETOOTH® SPEAKERS WITH NFC, Simply Tap an NFC Enabled Device to Play, Stream and Control Music

by Communications 01/07/2013

LAS VEGAS, Nev. (CES booth #14200) – Jan. 7, 2013 – Sony today introduced four portable Bluetooth® speakers with NFC (Near Field Communication) technology, designed to stream powerful, dynamic sound experiences from smartphones, tablets and computers whether in the home or outdoors.

With built-in NFC technology, users can simply tap an NFC-enabled smartphone or tablet to the portable speaker to instantly stream high-quality music or crystal-clear phone calls via Bluetooth. These new speakers also stream music wirelessly from iPhones® and iPads® as well as Android™ smartphones and tablets that are not NFC equipped, once pairing through traditional means.

“Sony’s making the Bluetooth user experience even more convenient with the introduction of NFC technology in all of our portable wireless speakers,” said Andrew Sivori, vice president of the Personal Audio Division at Sony Electronics. “We’re also including hands-free speakerphone functionality across the line, meeting the demands of today’s smartphone users.”

Designed to Deliver an Unprecedented Portable Audio Experience

Demonstrating Sony’s uncompromising passion for music and commitment to extraordinary sound performance, the new Sony X-Series NFC-equipped speakers (SRS-BTX500 and SRS-BTX300) include AptX and AAC Bluetooth codecs to ensure high quality sound while streaming wirelessly. The premium SRS-BTX500 model features sound technologies specifically designed by Sony to deliver dynamic sound and a powerful bass experience without sacrificing portability. This includes a built-in subwoofer and original Sony DMC technology – a combination of Dual Passive Radiators, Magnetic Fluid Speakers, and Clear Phase digital signal processing.

Using Magnetic Fluid technology developed by NASA, Sony had created the world’s first full-range, damper-less speakers. The removal of the vibrations caused by the dampers has led to significant reductions in noise and distortion, delivering clearer and more powerful audio than ever before. In addition, the removal of the dampers has increased energy efficiency. Even with the same amp power, the speaker can crank out 1.6 times the volume of a conventional speaker.

And Sony’s unique Clear Phase circuitry reduces distortion and increases sound presence for a crisp and clean listening experience.

Extraordinary Design

While delivering rich sound and deep bass, Sony’s new premium X-Series portable wireless speakers also add style to any room by combining beautiful industrial design with an intuitive user experience. Each new X-Series speaker has a smooth-shaped back and brushed aluminum accents for a contemporary yet timeless look.

Built-in rechargeable lithium-ion batteries provide approximately eight hours (SRS-BTX300) or approximately six hours (SRS-BTX500) of continuous playback, giving music lovers the freedom to enjoy premium Sony sound throughout the house or on the go.

Both speakers offer the added convenience of a hands-free speaker phone and USB charging port for any smartphone, as well as a neoprene carrying case.

Balanced Sound

Sony’s new line-up also includes the SRS-BTV5 and SRS-BTM8 portable wireless speakers, both featuring NFC technology and hands-free calling.

About the size of a racquet ball, the SRS-BTV5 speaker is ultra-lightweight and delivers remarkable sound for its size with Sony’s 360-degree Circle Sound audio diffusion technology. With a built-in rechargeable battery providing up to five hours of continuous wireless playback and its included carrying bag, the SRS-BTV5 speaker is ideal for portability.

The SRS-BTM8 speaker is designed with a handle for easy carrying anywhere in the house or on the go, and features an AC adaptor as well as dry battery functionality for up to 20 hours of wireless playback.

Pricing and Availability

The new portable wireless NFC speakers will be available in March at Sony online at www.sony.com/bluetoothspeakers, in Sony Stores, and at authorized retailers nationwide. For images and information, please visit www.sony.com/news. Please visit www.sony.com/bluetoothspeakers or Follow #Sonyaudio on Twitter for the latest Sony NFC speaker news. Please also stay tuned to the Sony Blog for upcoming news. Below are model numbers with price and color availability:

 

SRS-BTX500, $299, black

SRS-BTX300, $199, black and white

SRS-BTM8, $99, black

SRS-BTV5, $69, black, white and pink

 

*Smartphones must be equipped with NFC capabilities and also must be installed with the ‘NFC Easy Connect’ application.

iPhone and iPad are registered trademarks of Apple Inc. All other trademarks are trademarks of their respective owners.

All other trademarks are trademarks of their respective owners.

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