Press Release

MAXIM CELEBRATES THE WORLD’S MOST BEAUTIFUL WOMEN

by Communications 05/16/2013, in Press Contacts, Portable Audio

THE 2013 MAXIM HOT 100 PARTY

Sponsored by Sony X Headphones, Jacob’s Ghost™, Sin Thirst Sin and Golden Road

 WHO:             Hot 100 #1: Miley Cyrus, Hot 100 Honorees: April Rose, Arianny Celeste, Bar Paly,

Danielle Fishel, Elisabeth Harnois, Janina Gavankar, Kellie Pickler, Kenda Perez, Pia Toscano, Rebecca Mader, Rocsi Diaz, Ronda Rousey, along with Manti Te’o, Barry Weiss, Bria Murphy, Brittany Binger ,Canelo Alvarez, Catherine Giudicci, Chord Overstreet, Christine Connolly, Craig Robinson, Dan “Punkass” Caldwell, Daniel Zott, Derek Hough, Gleb Savchenko, Hector Hank, James Maslow, Jason Derulo, Jessica Sutta, Jonathan Lipnicki, Joshua Epstein, Justin Hunter, Katrina Law, Kenny Stills, Lamorne Morris, Larenz Tate, Mackenzie Rosman, Mark Salling, Malcolm Kelly, Marissa Lauren, Masi Oka, Matt Barkley, Miranda Rae Mayo, Navid Negahban, Ralph Rieckermann, Randy Couture, Richie Sambora, Robbie Jones, Rory Bushfield, Russell Peters, Russell Simmons, Sean Lowe, Shane West, Tyler Wilson, Urijah Faber, Zulay Henao, Ellon Musk, Talulah Riley, Cung le (UFC), LA Lakers – Meta World Peace, Robert Sacre, Darius Morris and Phil Handy, Quincy Combs,

WHAT:           MAXIM, Sony X Headphones, Jacob’s Ghost™, Sin Thirst Sin and Golden Road celebrated MAXIM’s 2013 HOT 100 in the heart of Hollywood, CA with music by world renowned DJ Vice.

WHEN:           Wednesday, May 15, 2013

WHERE:         Hollywood, CA

PHOTO CAPTION:

“Maxim’s 2013 Hot 100 Party Sponsored by Sony X Headphones and Jacob’s Ghost™”

PHOTO LINKS:

http://mm.gettyimages.com/mm/nicePath/gyipa_public?nav=pr188401585

B ROLL LINK:

https://www.dropbox.com/s/axcl7al0fzpiv7x/MAXIM_Top100Party_2013_EPK_BroadcastH264.mov

COLLATERAL:

Miley Cyrus photo: http://tbf.me/a/CSdqPe

Photo Credit: Brian Bowen Smith

Maxim June Cover: On stands now!

http://tbf.me/a/B2h4mY

INSIDE THE PARTY:

Sony celebrated the launch of their latest edition to the Sony X Headphone line at Maxim’s 2013 Hot 100 Party. They invited celebrity guest to experience the new headphones on the red carpet and gave fans an exclusive first look with a LIVE FEED on Maxim.com from 10 -11:30PM.

As celebrity guests entered the party, they walked into the patio area that hosted the Sony X Headphone’s bonfire complete with smores and listening stations along with the Sin Thirst Sin bar showcasing their Hemp & Lemon, Curupira, and Maca & Rose flavored premium energy drinks. The patio area was also home to the Social Media Command Center, a projection of social media feeds from Hot 100 guests and fans. Inside the venue, DJ Vice brought the party to life spinning with his Sony X Headphones from a DJ Booth above the crowd of 1500.

The backroom of the venue was decked out with a Sony video wall playing content from Sony X Headphones, Maxim’s Hot 100, and Jacob’s Ghost™. Guests also indulged in two Sony X Headphone listening stations and cocktails from the Jacob’s Ghost™ Bars.

Jacob’s Ghost™ treated Hot 100 attendees to a special menu made from their premium white whiskey. Each bar menu included Ghost Juleps, Jacob’s Storm, Ghost Collins, Cranberry Ghost, and the most popular drink of the night, the Ghost Collins.

Ghost Collins Recipe:

2 parts Jacob’s Ghost™

1 part O3

1 part White Cranberry Juice

½ part fresh Lime Juice

About Sony X Headphones:

Engineered with an efficient acoustic design, the new X Headphones feature precision 40mm drivers for a crisp, full-range audio experience that optimally reproduces today’s bass-heavy music. With their pressure-relieving memory foam ear pads, the X Headphones conform to each user’s unique ear shape, providing a highly effective acoustic seal and preventing sound leakage. In addition to reinforcing the headphones’ powerful sub-bass reproduction capability, the ear pads deliver a supportive, cushy feel, ideal for maximum long-term comfort. The X Headphones look as great as they perform with their color-accented headbands, swivel mechanisms and end caps. Their dual folding style allows the user to swivel the noise isolating ear pads for listening flexibility, as well as conveniently fold the headphones into an included sleek carrying case for hassle-free portability. Featuring grooved serrations on its surface, the X Headphones’ high-quality cord provides an innovative design that eliminates friction between cable surfaces, reducing the incidence of frustrating tangles.

About Jacob’s Ghost™:

In 1795, Jim Beam’s founding distiller Jacob Beam embarked on a bold tradition of distilling white whiskey. Now, 218 years later, we’ve perfected Jacob’s legacy with the Beam family’s newest whiskey – Jacob’s Ghost. While Jacob’s Ghost is a clear whiskey, it isn’t moonshine or un-aged white dog. It’s a one-of-a-kind, bold, aged whiskey, made from the same mash bill that Jacob started with, and then rested for at least one year in white oak barrels and crafted to be uniquely versatile, flavorful and unlike any other white whiskey.

While Jacob’s Ghost can be enjoyed neat, on the rocks or as a chilled shot, white whiskey is especially versatile in any number of traditional whiskey cocktails, creative new variations, or cocktails that are typically made with white spirits such as vodka or tequila.

About The Allan Houston Legacy Foundation:

The Allan Houston Legacy Foundation (www.allanhouston.com) organized itself as a public 501(c)(3) in 2007 and currently operates year-round programming in fatherhood and entrepreneurship.  Its mission is to facilitate individual and collective growth through initiatives that – 1) Restore a strong family unit, 2) Provide economic empowerment through entrepreneurship, 3) Encourage education and life skill development, and 4) Enhance spiritual growth.

PRESS CONTACTS:

Annie Imamura                                               Jennifer Castaneda

Hilton Media Group                                         Hilton Media Group

annie@hiltonmediagroup.com                        jc@hiltonmediagroup.com

(424) 442-3278                                               (424) 442-3278

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