“The FS700 is already accepted worldwide as a high-performance production tool for everything from documentaries to commercials to features,” said Peter Crithary, marketing manager for large sensor technology, Sony Electronics. “Now, highly affordable recording of 2K and 4K RAW images and high frame rate capture adds another dimension to the camcorder’s capabilities. FS700 RAW recording preserves more of the original camera signal, producing stunning image quality and enabling maximum image manipulation flexibility in post.”

The NEX-IFR5 interface receives the uncompressed bit-stream carrying RAW sensor data, metadata, timecode and start/stop commands from the NEX-FS700U via 3G-SDI. The FS700 RAW files are recorded to the AXS memory cards in the AXS-R5 RAW recorder, where they can be screened and converted using Sony’s free RAW Viewer software.

Users can simultaneously record 4K on the AXS-R5 while recording HD on the NEX-FS700, both with identical, start frame, stop frame and time code.

The unit has an LCD panel for status indication including record mode, frame rate, timecode and battery and media remaining time. Large, tactile buttons control basic operation, menu and media management. When attached to the NEX-IFR5, the AXS-R5 can also act as a stand-alone playback unit for confidence monitoring and review through an on-board HD SDI 422 output.

The introduction of the NEX-IFR5 interface unit is the first implementation of 2K RAW recording capability with the AXSM memory system. 2K RAW provides all the benefits of RAW — wide color gamut, full sensor latitude and flexible digital image manipulation — but at a cost efficient 2K resolution. 2K RAW enables the NEX-FS700 to create digital RGB files with 12-bit color depth, and also works simultaneously with the camera’s on-board 8-bit AVC-HD capability. This gives productions the freedom to choose the recording file format that best matches scene content and budget, and the flexibility to archive HD, 2K or 4K recordings.

With the NEX-IFR5, NEX-FS700 users can perform continuous 120/240fps high frame rate recording in 2K and 120 fps four-second “burst” recording in 4K. The NEX-FS700 even goes beyond 120 frames per second to 240fps. Playing back at 240fps yields compelling slow motion at 1/5 or 1/10 normal speed. Users can also choose 480 and 960fps burst recording (at reduced resolution) for even more creative possibilities. HFR is also now available with S-Log2 Gamma.

“Previously, HFR capability (above 60fps@1080p) was relegated to a rarified few “custom” cameras, many designed for machine vision and not high end program production,” said Crithary. “The combination of the NEX-FS700, NEX-IFR5 and AXS-R5 now supports an array of game changing speeds in continuous and burst shooting modes at a price point unmatched in the industry. With these new capabilities the NEX-FS700 is poised for use as a high-quality, low-cost camera for HFR.”

The NEX-IFR5 also allows the use of compatible media, file naming conventions, metadata and the RAW workflow used by Sony’s PMW-F55 and PMW-F5 CineAlta 4K cameras.

This new Sony technology is the latest recording option for the NEX-FS700 camcorder, joining the recently announced direct connectivity with Convergent Design’s new Odyssey7Q.

The NEX-IFR5 2K/4K RAW interface unit will be available in June for a suggested list price of $2,500.

For the latest information on the NEX-FS700 and the AXSM workflow, visit www.sony.com/35mm.

Sony Electronics press releases, high-resolution product photos and media contacts are available on the News & Information web site.

Join the Sony Community: Blog, Facebook, Twitter, YouTube and Flickr.

Sony Corporate News

Sony 4K Ultra HD TV Marketing Campaign Launched: In support of its new 4K Ultra HD TVs now shipping, Sony Electronics launched an integrated marketing campaign celebrating the stunning color and picture resolution of 4K. See the broadcast spot here, and read the press release for more details.

Sony’s Pins Get a Makeover: Sony worked with Pinterest to be among the first to launch the new and more descriptive “Product Pins.” The new pins are aimed at making it easy for pinners to see key information that may help them decide if they want to click further and obtain details such as price and availability. Get more details here, and see which are the top 5 most pinned Sony products of all time here.

Sony Store in San Diego Re-opens: The Sony Store at the Fashion Valley Mall has been remodeled with an exciting new look and feel that will better feature favorite Sony products. See more details about the redesign and re-opening here.

Sony Headphones News

New Sony Headphones Introduced at Maxim Celebration: Sony X Headphones celebrated MAXIM’s 2013 HOT 100 in the heart of Hollywood, with music by world renowned DJ Vice. Engineered with an efficient acoustic design, the new MDR-X05 X Headphones feature precision 40mm drivers for a crisp, full-range audio experience that optimally reproduces today’s bass-heavy music.  Read here for more information.

Sony Digital Imaging News

Sony “Caption This” photo contest: Some odd and/or beautiful behind-the-scenes photos were taken at the new Sony 4K TV commercial shoot, and now part of caption photo contest for a chance to win a Sony NEX-3N camera by just submitting a witty and insightful remark about one of the photos. Read here for more details.

Sony Tablet News

AOSP is now available for Xperia Tablet Z: The Sony Tablet Z has been added to the Android Open Source Project (AOSP) code on GitHub for Xperia devices. This means that the software will be open for developers to use and contribute to as well as a way for Sony to support the open Android community.  Read here for more information.

Sony Professional Business News

Sony F65-shot film is finalist at Cannes Film Festival: Directors/Producers Kate Rees Davies and Steve Romano shot “Sticks & Stones” with a Sony F65 professional camera that made it to finalist at Cannes Film Festival. The short film was the team’s first F65 experience and also their first digital cinematography effort. Both came away thoroughly impressed by the technology, with an appreciation of how the Sony flagship camera is a perfect fit even for low-budget productions. Rees Davies and Romano will use the F65 again on their next collaboration.  Read about it here.

The Sony LMD-DM series of high-luminance, high-contrast medical displays offers well-defined images and the added value of “48-hour Hot Swap” support for 5 years.  This allows customers to minimize down time in their busy imaging centers with quick, easy service.

“These monitors deliver very real and specific benefits to radiology professionals,” said Lida Trupp, marketing manager, Sony Electronics, Inc.  “Our relationship with Monitors Inc. will allow these monitors to reach an even broader audience.”

The new line of radiology monitors includes the following:

• 5MP Diagnostic Display for Full-Field Digital Mammography
• 3MP Color Display
• 3MP Grayscale Display
• 2MP Color Display
• 2MP Grayscale Display

“Sony’s reputation for innovation and high-quality display technology is second to none, and we anticipate high demand from our customers who are seeking only the best for their clinical practice,” said Kevin Sundquist, Monitors Inc. “Sony continues to push display development, as evident by its release of the PVM-2551MD color OLED for surgery, which is 501k cleared.  With this leadership in display technology, we’re confident that Sony will provide the radiology market with new innovations for the long term.”

To maximize performance, the Sony displays will come with the video card designed specifically for medical imaging, the nVidia Quadro 2000.  Optionally, complete Dell or HP workstations can be configured to specific needs of the customer.  From simple clinical review stations to top of the line mammography workstations, hundreds of different configurations are possible with the new Sony monitors.

About Monitors Inc.
Monitors Inc., DBA as Medical Displays for Less, is headquartered in health science and technology prominent Minneapolis, Minnesota. It is an ecommerce-based business selling medical imaging displays solutions LCD displays, workstations, and related technologies for use in the medical imaging and PACS community. Its principles are scientists, imaging system developers and administrators with lengthy operating and modality development experience in the industry.
# # #

Media Contact:
Charlie Minter
Medical Displays for Less
612-251-4123
charlie@medicaldisplaysforless.com

Tom Di Nome

Sony Electronics

201-930-6357

tom.dinome@am.sony.com
Note:  All OLED comments come straight from Sony’s RSNA news release.  http://www.prnewswire.com/news-releases/sony-unveils-work-in-progress-205-inch-oled-display-180757481.html

The campaign features Garth Davis, who most recently co-directed Jane Campion’s critically acclaimed miniseries Top of the Lake. After seeing Sony’s amazing 4K picture quality on a Sony 4K Ultra HD TV at the Sundance Film Festival, Davis was inspired to make a 4K film to allow viewers to see deeper into his imagination. Working alongside Academy Award winning cinematographer Claudio Miranda, ASC, the commercial spot encompassing Davis’ vision was shot on the Sony F65 and F55 professional 4K cameras. Native 4K footage from the shoot will be showcased at retail next month where it can be enjoyed in its finest detail on Sony 4K TVs.

“The Sony 4K Ultra HD TV really is a new way of looking at things, a new visual language. There is so much detail, it’s almost like you can walk into the picture,” said Davis. “One of the things unique to the TV is color. And the story we’ve been creating for this project is about celebrating color in lots of ways. With Sony 4K we are working at the highest end of technology and creativity.”

“It is so nice to have a larger color gamut to work with in 4K,” added Miranda. “You can extract more information and show what you may not have seen before on a TV. Working with Sony 4K truly opens up the possibilities.”

A broadcast spot starts airing this week nationally (view it here: www.youtube.com/watch?v=RhcvCZtNW9s), accompanied by digital, print and radio ads, mobile media and experiential events as well as retail point-of-purchase and interactive displays. Sony will also spread the word about the new 4K Ultra HD TVs through social networks, email, direct mail, and free standing inserts.

“The campaign calls out the enhanced quality of anything one would watch on a Sony 4K TV with a picture that is four times clearer than full HD,” said Patrick Bewley, vice president of Brand Experience & Visual Design at Sony Electronics. “It’s the highest resolution, most immersive experience Sony has ever created, and in order to experience it, you must see it in person to believe it.”

Consumers can see and experience the new Sony 4K Ultra HD TVs at a Sony Store or Magnolia Home Theater at Best Buy.

The focus on 4K is the first piece of a year-long campaign that showcases emerging and established collaborators who have been inspired by Sony technology to create unique and unforgettable stories and Sony brand experiences. All aspects of this campaign were developed with the support of Sony Electronics’ advertising agency 180 Los Angeles.

About Sony’s XBR 4K Ultra HD TV Series

            Joining the 84-inch XBR-84X900 in market since November 2012, the new XBR-55X900A (55-inch class – 54.6” diag.) and XBR-65X900A (65-inch class-64.5” diag.) models include the following features:

• Images become lifelike with a resolution of four-times that of Full HD TV (3840 x 2160 pixels)
• All content is viewed at the highest resolution possible with upscaling to near 4K with Sony’s proprietary 4K X-Reality PRO picture engine
• All colors, including difficult blues, greens and reds, are delivered naturally and accurately through Triluminos display quantum dot technology
• An immersive picture draws in viewers with blacker blacks and excellent contrast produced with dynamic edge-lit, LED backlighting
• Amazing sound from the integrated 65 Watt, front-facing, magnetic fluid speaker system complements the stunning picture
• A cinematic experience is brought to life through Full HD 3D capabilities with passive glasses
• Entertainment choices are endless with Wi-Fi connectivity, including access to the full Sony Entertainment Network suite of services

For more information, visit www.sony.com/4ktv.

Sponsored by Sony X Headphones, Jacob’s Ghost™, Sin Thirst Sin and Golden Road

 WHO:             Hot 100 #1: Miley Cyrus, Hot 100 Honorees: April Rose, Arianny Celeste, Bar Paly,

Danielle Fishel, Elisabeth Harnois, Janina Gavankar, Kellie Pickler, Kenda Perez, Pia Toscano, Rebecca Mader, Rocsi Diaz, Ronda Rousey, along with Manti Te’o, Barry Weiss, Bria Murphy, Brittany Binger ,Canelo Alvarez, Catherine Giudicci, Chord Overstreet, Christine Connolly, Craig Robinson, Dan “Punkass” Caldwell, Daniel Zott, Derek Hough, Gleb Savchenko, Hector Hank, James Maslow, Jason Derulo, Jessica Sutta, Jonathan Lipnicki, Joshua Epstein, Justin Hunter, Katrina Law, Kenny Stills, Lamorne Morris, Larenz Tate, Mackenzie Rosman, Mark Salling, Malcolm Kelly, Marissa Lauren, Masi Oka, Matt Barkley, Miranda Rae Mayo, Navid Negahban, Ralph Rieckermann, Randy Couture, Richie Sambora, Robbie Jones, Rory Bushfield, Russell Peters, Russell Simmons, Sean Lowe, Shane West, Tyler Wilson, Urijah Faber, Zulay Henao, Ellon Musk, Talulah Riley, Cung le (UFC), LA Lakers – Meta World Peace, Robert Sacre, Darius Morris and Phil Handy, Quincy Combs,

WHAT:           MAXIM, Sony X Headphones, Jacob’s Ghost™, Sin Thirst Sin and Golden Road celebrated MAXIM’s 2013 HOT 100 in the heart of Hollywood, CA with music by world renowned DJ Vice.

WHEN:           Wednesday, May 15, 2013

WHERE:         Hollywood, CA

PHOTO CAPTION:

“Maxim’s 2013 Hot 100 Party Sponsored by Sony X Headphones and Jacob’s Ghost™”

PHOTO LINKS:

http://mm.gettyimages.com/mm/nicePath/gyipa_public?nav=pr188401585

B ROLL LINK:

https://www.dropbox.com/s/axcl7al0fzpiv7x/MAXIM_Top100Party_2013_EPK_BroadcastH264.mov

COLLATERAL:

Miley Cyrus photo: http://tbf.me/a/CSdqPe

Photo Credit: Brian Bowen Smith

Maxim June Cover: On stands now!

http://tbf.me/a/B2h4mY

INSIDE THE PARTY:

Sony celebrated the launch of their latest edition to the Sony X Headphone line at Maxim’s 2013 Hot 100 Party. They invited celebrity guest to experience the new headphones on the red carpet and gave fans an exclusive first look with a LIVE FEED on Maxim.com from 10 -11:30PM.

As celebrity guests entered the party, they walked into the patio area that hosted the Sony X Headphone’s bonfire complete with smores and listening stations along with the Sin Thirst Sin bar showcasing their Hemp & Lemon, Curupira, and Maca & Rose flavored premium energy drinks. The patio area was also home to the Social Media Command Center, a projection of social media feeds from Hot 100 guests and fans. Inside the venue, DJ Vice brought the party to life spinning with his Sony X Headphones from a DJ Booth above the crowd of 1500.

The backroom of the venue was decked out with a Sony video wall playing content from Sony X Headphones, Maxim’s Hot 100, and Jacob’s Ghost™. Guests also indulged in two Sony X Headphone listening stations and cocktails from the Jacob’s Ghost™ Bars.

Jacob’s Ghost™ treated Hot 100 attendees to a special menu made from their premium white whiskey. Each bar menu included Ghost Juleps, Jacob’s Storm, Ghost Collins, Cranberry Ghost, and the most popular drink of the night, the Ghost Collins.

Ghost Collins Recipe:

2 parts Jacob’s Ghost™

1 part O3

1 part White Cranberry Juice

½ part fresh Lime Juice

About Sony X Headphones:

Engineered with an efficient acoustic design, the new X Headphones feature precision 40mm drivers for a crisp, full-range audio experience that optimally reproduces today’s bass-heavy music. With their pressure-relieving memory foam ear pads, the X Headphones conform to each user’s unique ear shape, providing a highly effective acoustic seal and preventing sound leakage. In addition to reinforcing the headphones’ powerful sub-bass reproduction capability, the ear pads deliver a supportive, cushy feel, ideal for maximum long-term comfort. The X Headphones look as great as they perform with their color-accented headbands, swivel mechanisms and end caps. Their dual folding style allows the user to swivel the noise isolating ear pads for listening flexibility, as well as conveniently fold the headphones into an included sleek carrying case for hassle-free portability. Featuring grooved serrations on its surface, the X Headphones’ high-quality cord provides an innovative design that eliminates friction between cable surfaces, reducing the incidence of frustrating tangles.

About Jacob’s Ghost™:

In 1795, Jim Beam’s founding distiller Jacob Beam embarked on a bold tradition of distilling white whiskey. Now, 218 years later, we’ve perfected Jacob’s legacy with the Beam family’s newest whiskey – Jacob’s Ghost. While Jacob’s Ghost is a clear whiskey, it isn’t moonshine or un-aged white dog. It’s a one-of-a-kind, bold, aged whiskey, made from the same mash bill that Jacob started with, and then rested for at least one year in white oak barrels and crafted to be uniquely versatile, flavorful and unlike any other white whiskey.

While Jacob’s Ghost can be enjoyed neat, on the rocks or as a chilled shot, white whiskey is especially versatile in any number of traditional whiskey cocktails, creative new variations, or cocktails that are typically made with white spirits such as vodka or tequila.

About The Allan Houston Legacy Foundation:

The Allan Houston Legacy Foundation (www.allanhouston.com) organized itself as a public 501(c)(3) in 2007 and currently operates year-round programming in fatherhood and entrepreneurship.  Its mission is to facilitate individual and collective growth through initiatives that – 1) Restore a strong family unit, 2) Provide economic empowerment through entrepreneurship, 3) Encourage education and life skill development, and 4) Enhance spiritual growth.

PRESS CONTACTS:

Annie Imamura                                               Jennifer Castaneda

Hilton Media Group                                         Hilton Media Group

annie@hiltonmediagroup.com                        jc@hiltonmediagroup.com

(424) 442-3278                                               (424) 442-3278

“The subject matter is so important,” said Rees Davies. “Being at Cannes is wonderful news all around. The festival is great exposure for the film, for us, the cast and the crew.”

Also, she added, great exposure for the Sony F65 digital motion picture camera that Rees Davies and Romano used to produce “Sticks.” The short film was the team’s first F65 experience and also their first digital cinematography effort. Both came away thoroughly impressed by the technology, with an appreciation of how the Sony flagship camera is a perfect fit even for low-budget productions. Rees Davies and Romano will use the F65 again on their next collaboration, “The Vanished,” scheduled to begin production in September.

Director/producer Kate Rees Davies with the Sony F65 camera, on the set of “Sticks & Stones.” The short film is a finalist at the 2013 Cannes Film Festival.

“The F65 is amazingly well-developed,” Rees Davies said. “This camera is very simple to use and the workflow is very straightforward.”

She describes the camera as ideal for lower-budget projects, because of its jack-of-all-trades flexibility.

“This camera adapts to so many different scenarios so well,” she said. “You don’t need complex lighting set-ups; practical light is often more than sufficient.  We had a very small budget, very little lighting and no technical support on hand. We basically had to figure it out as we went along – and we did, with great success.”

Since “Sticks” wrapped, she and Romano have worked together on two other projects. When “The Vanished” begins production, they’re looking forward to the F65 capturing the same feel that made “Sticks & Stones” so special. Romano expects the camera’s capabilities to again play a large part in telling their story, for example, being able to shoot mixed light interiors easily, and matching a sunny day with rainy day scenes.

“This camera handles anything you throw at it,” he said. “The colors are intense, and then once you start to bring content into post, you have the tremendous freedom to be able to tweak colors and make things match perfectly.”

Romano noted that in addition to image quality, the F65 presents a crew with the total package for getting a shoot done easily and on time. “Just having built-in NDs is really great,” he said, “since it saves so much time on set, as far as not having to throw a filter on.”

“The Vanished” will tell the story of Mexican immigrants and their often treacherous journey through deserts to reach Los Angeles — the ones who make it and those who don’t. Much like the “Sticks” project, shooting conditions will vary greatly from outdoors to indoors and day to night.

“We plan on doing a lot of crane shots and time lapse so we will definitely put the camera through its paces at all times of the day, relying heavily on natural light,” Rees Davies said. “I’m excited to see what it can do.”

Rees Davies and Romano are also eagerly anticipating the newest enhancements enabled by the F65’s latest software update.

“I really want to capture the diversity of the desert,” she said, “from its desperation and harshness to its scariness and incredible beauty.”

Romano added, “Then, when we get to Los Angeles, we’ll be doing a lot of street scenes and interior shots. The F65 is perfect for this project. Its latitude is incredible, which helps it adapt seamlessly to all our different shooting conditions.”

“Sticks & Stones” is Rees Davies’ second Cannes entry, but her plan is that it’s only the first of many more she’ll shoot with the F65.

“Being an independent pioneer for this technology is very exciting for us,” she said. “As a director, it’s truly exhilarating to have access to such a high-end camera, so early on in my career. The F65 can really do some serious stuff!”

“Sticks & Stones” will be featured in The Short Film Corner at Cannes, which opened this week. Read an earlier article about the Sticks & Stones and the F65.

LOS ANGELES, MAY 15, 2013 – Tonight Sony X Headphones celebrates MAXIM’s 2013 HOT 100 in the heart of Hollywood, CA with music by world renowned DJ Vice. From models and athletes to film starlets and musicians, MAXIM’s highly anticipated 2013 HOT 100 is the definitive list of the world’s most beautiful women.

“We’re honored to help celebrate the latest Sony X Headphones at Maxim’s annual Hot 100 Party,” says Ben Madden, President of Maxim. “Between the sexy look of the headphones and its cutting-edge technology, this product really is a great match for our brand.”

“The Maxim Hot 100 is all about beauty, style and attitude,” said Andrew Sivori, vice president of the Sound division at Sony Electronics.   “Sony’s headphones combine all of that with stunning sound. It’s a perfect fit.”

Sony X Headphones deliver music lovers a premium audio experience. Together in collaboration with one of the world’s leading record producers, Simon Cowell, and Sony Music Entertainment, the X Headphones deliver killer sound reproduction in an aggressive, stylish design.

For more information about this year’s HOT 100, visit Maxim.com. Please visit www.sony.com/XHeadphones or Follow #SonyX on Twitter for the latest X Headphones news.

Sony and MAXIM invite you to join in on the conversation using #MaximHot100 and #SonyX

About Sony X Headphones

Engineered with an efficient acoustic design, the new MDR-X05 X Headphones feature precision 40mm drivers for a crisp, full-range audio experience that optimally reproduces today’s bass-heavy music. With their pressure-relieving memory foam ear pads, the X Headphones conform to each listener’s unique ear shape, providing a highly effective acoustic seal and preventing sound leakage.  The X Headphones look as great as they perform with their accented headbands and end caps, available in five different color combinations. Their dual folding style allows the user to conveniently fold the headphones for hassle-free portability. Featuring grooved serrations on its surface, the X Headphones’ high-quality cord eliminates friction between cable surfaces, reducing the incidence of frustrating tangles.  It also includes an inline

remote with microphone, perfect for most Apple and Android devices.

SAN DIEGO, MAY 7, 2013- Sony today introduced the brand new VAIO® Fit laptop built with Sony’s innovative digital imaging, sound and display technologies. Alongside the new Fit laptops are enhancements to VAIO’s All-in-One Tap 20 and L Series PCs and Sony’s top-selling VAIO T Series 15 Ultrabook™ incorporating all around excellence in productivity and entertainment with rich touch experiences powered by Windows 8.

“We built the brand new VAIO Fit line from many of the same features as our amazingly thin and powerful ultra-premium models but at an entry-level price point,” said Pedro LaFarga, SVP, Sony VAIO & Networked Products Division. “Our entire new Fit lineup is optimized for Windows 8 and incorporates the best technology that only Sony can provide from our innovative digital imaging, sound and TV divisions. The new Fit family is providing students and professionals on-the-go with advanced performance and design.”

VAIO Fit and Fit E Models

For students and business users who are looking for a step up and want more of a premium design but still at an entry-level price point, the new VAIO Fit and Fit E product lines are an excellent portable companion. With a major focus on design, the VAIO Fit 14 and 15 models and the VAIO Fit 14E and Fit 15E models are super thin and light. Crafted in tough, aluminum materials, the VAIO Fit 14 and 15 models feature Sony’s signature sparkling diamond cut VAIO logo.

Developed by the same people who engineer amazing TVs, the VAIO Fit line features high resolution displays, Full HD (1920 x 1080) on the Fit 15 model and HD+ (1600 x 900) on the Fit 14 model, as well as color enhancement technology for an unbelievably crisp picture so you can see your games and movies in detail. The optional capacitive touchscreen allows for a snappy and responsive touch experience and the LED backlight ensures a bright display while conserving battery life.

FeaturingExmor R®for PC CMOS Sensors developed by Sony, users experience impressive web camera functionality even when chatting in low light.

By implementing Sony’s ClearAudio+ supreme sound quality into the VAIO Fit line, users experience louder and clearer sound for a virtualized surround sound experience. Listeners hear dynamic bass and soaring highs with less distortion for an unmatched music and movie experience. In fact, the VAIO Fit 14E and Fit 15E models include big box speakers while the Fit 15E model features a subwoofer for powerful audio quality.

High Level of Standard Features

Additionally, the Fit models include standard Sony features such as a full-size backlit keyboard with integrated number pad (Fit 15 model only), large touch pad designed for a comfortable computing experience, quick charge functionality and Sony’s own Rapid Wake technology for instant PC resume.

With NFC (Near Field Communication technology) users can now quickly exchange website URLs and enable Bluetooth and WiFi direct connections by simply touching a compatible NFC device to the new VAIO Fit.

Create Something worth Sharing

Also included with the VAIO Fit line up is ArtRage® Studio, the premiere digital arts software. ArtRage Studio offers natural painting tools such as oil paints and watercolors, along with utilities to make painting easier for anyone who wants to paint or draw on their computer regardless of skill level.

For those that want to try their hand at video creation and music recording, the Fit family includes a pre-installed version of Sony Imagination Studio™ VAIO^® Edition software, about a $170 value, including four powerful Sony applications: Movie Studio Platinum, ACID™ Music Studio, Sound Forge™ Audio Studio and DVD Architect™ Studio software – so you can create music and movies like never before.

Accelerated Performance

The Fit models offer the best combination of mobility and performance. The Fit 14 and Fit 15 models feature everything students and performance minded users need including a 15-inch Full HD Display (1920 x 1080) or 14-inch HD+ Display (1600 x 900), optional NVIDIA^® Graphics with up to 2GB of VRAM, faster boot-up and data access with Hybrid Hard Drive and Solid State Drive options for Fit 14 and Fit 15 models, and optical drives (including Blu-ray Disc™ writing options as well).

With third generation of Intel® Core™ processors, the Fit 14 and 15 and Fit 14E and 15E product lines will be available with up to Core™ i7, delivering even more performance automatically when users need it.

VAIO Tap 20

The family tabletop VAIO Tap 20 PC continues into summer and is even more entertaining with pre-loaded Sony Imagination Studio™ VAIO^® Edition software and Intel® Wireless Display (WiDi) that lets you easily stream your computer screen directly to your compatible big screen HDTV.

VAIO T Series 15

Sony’s top-selling stylish aluminum brushed touch-enabled VAIO T Series 15 Ultrabook continues into summer as well. VAIO T Series 15 is the perfect laptop for users looking for a powerful, easily portable solution with a larger screen. Featuring a beautiful Full HD (1920 x1080) 15-inch touchscreen with backlit keyboard and integrated number pad, users can create presentations, edit and watch videos and surf multiple windows without sacrificing mobility.

Packing high performance with Intel’s 3^rd generation processors with Hybrid Hard Drive options, the VAIO T Series 15 is ideal for college students and business professionals who demand speed at all times.

VAIO L Series

Powered by Sony’s BRAVIA^® Engine with the X-Reality™ chip for amazing picture quality, the VAIO L Series All-in-One high-definition PC/TV will also continue into summer. The VAIO L Series All-in-One offers intuitive touch access to the Internet, movies, music and photos. Built for multi-tasking, the L Series includes a TV Tuner with picture in picture functionality, allowing users to watch TV while on the PC.

Pricing and Availability

The Fit 14 and 15 models are available beginning mid-May in Steel Black, Steel Pink and Steel Silver for about $649 and $699. The Fit E 14E and Fit 15E models are available in Black, Pink and White for about $549 and $579.  The VAIO Tap 20, T Series 15 and L Series are also available mid-May for about $899, and $849 and $1,249 at Sony retail stores and other authorized dealers nationwide. For images and information, please visit www.sony.com/news.

Editor’s Note: For complete specifications and digital images, members of the news media are invited to visit Sony Electronics’ news and information web site at www.sony.com/news. For a full video of the new VAIO line, please visit www.sony.com/blog. For information on Premium Services, Sony’s in-store VAIO PC services and repairs division, log on to www.sony.com/premiumservices.

SAN DIEGO, Calif. – April 29, 2013 – Sony today announced a software update to its wearable point-of-view video camera, allowing Action Cam owners to achieve 1080/60p recording and more. In addition to enhancing the camera’s high performance features, Sony is rolling out a variety of new mounts that will open up the possibilities for this powerful yet compact POV cam.

Action Cam Firmware Updates

Owners of the HDR-AS10 and HDR-AS15 can now update their gear with the latest software enhancement by simply accessing a free download at www.sony.com/actionupgrade. The new features include:

• PS Recording Mode (1920×1080/60p)*: Allowing users to shoot smoother video of fast moving scenes with a higher frame rate.
• Water Scene Selection: Makes video capture underwater even clearer than before with new “water mode” enabling white balance adjustment.
• Beep Off Setting: For those who prefer to film and control their POV footage in a quiet zone, the camera is now able to adjust sound levels for the on/record trigger and settings buttons.
• PlayMemories Mobile Seamless Mode Change**(available in June): Allows seamless, quicker upload of video content when using the Smart Remote function. Just connect the Action Cam to a compatible smartphone or tablet using the built-in Wi-Fi^® to utilize the Smart Remote and after filming, upload the footage directly to social channels via PlayMemories Mobile without having to disconnect.

New Action Cam Accessories

Not only will Action Cam fans be able to utilize all of the above new features, the fresh batch of mounting solutions is sure to please videographers of all types. In addition to the suite of mounting attachments already available for the Action Cam, Sony will offer the following additions arriving just in time for summer:

Skeleton Frame – AKA-SF1

Available in June for about $29.99

• Perfect non-waterproof solution with minimum bulk for all types of sports and activities; can be secured to goggles, handlebars, etc.

• Tripod screw for mounting compatibilities that can be adjusted from the bottom, top and side.
• Open system design allows full access to all connections including HDMI® out, mic and USB micro

Dog Harness – AKA-DM1

Available in June for about $44.99

• Capture your dog’s point of view

• Harness mounts the camera comfortably on a dog’s back
• Adjusts to fit medium to large breeds

Surfboard Mount – AKA-SM1

Available in June for about $34.99

• Adhesive system forms watertight bond to surfboard, snowboard, kayak, etc.
• Supplied with lanyard and two sets of the mount and leash
• Flexible and strong adhesion base for water-side use realizes secure attachment to curved surfaces

Wrist Mount – AKA-WM1

Available in June for about $29.99

• Allows users the ability to adjust their shooting angle; perfect for self-filming and simple recording of any target
• Works with Waterproof Housing or new Skeleton Frame
• 360 degree pan

Float Mount – AKA-FL1

Available in June for about $14.99

• Designed for a variety of water sports to prevent the Action Cam from sinking in water

• Attached to camera with tripod screw
• High visibility in water; includes lanyard

Ball Head – ADP-BH1

Available in June for about $34.99

• Adjust the camera’s angle on mounts for more viewpoint options
• Omni-directional adjustment for flexible mounting solution
• Shorter and smaller mount with universal tripod screw system

Carrying Case – LCM-AKA1

Available in June for about $34.99

• Semi-hard case serves as organization solution
• Water-resistant material to repel dirt & moisture
• Compact yet roomy enough for camera and several mounts/accessories

These accessories will be sold at http://store.sony.com, Sony retail stores and other authorized retailers nationwide.  Follow #ActionCam on Twitter for the latest Action Cam news.

*May not be compatible with some smartphones and Tablets due to spec/performance

**Mobile seamless mode change ONLY available for HDR-AS15

Mini Systems Deliver Big Sound with Unprecedented Wireless Connectivity, Built in LED Lights Turn Any Room into a Nightclub

LOS ANGELES, April 25, 2013 – At a special listening event today, Sony Electronics debuted new products from its 2013 Shelf System and Personal Audio lines. Available May 27, the products exemplify Sony’s legendary commitment to music and sound, and are packed with easy to use connectivity and accessibility features.

“Music is the soundtrack of our lives, and for generations Sony has delivered innovative, fun devices for sharing music as a part of most every social occasion,” said Andrew Sivori, vice president product marketing, Sony Electronics’ Home Entertainment & Sound division. “Our newest audio products not only deliver explosive sound, but do so with easy connectivity and built-in lights ready to start the celebration at any time.”

A Sound Machine You Not Only Hear, but See and Feel

The RDH-GTK37iP portable sound system is a 420 Watt mega-boombox party on-the-go, with connectivity features designed to get the party started with OneTouch. Simply touch Near-Field Communications (NFC) enabled mobile devices such as smart phones and tablets to the sound system to quickly and easily stream your favorite music. Devices without NFC capabilities can still connect easily through the system’s built-in Bluetooth. Additionally, a front USB input connects MP3 players and flash drives, and an integrated docking system accommodates iPod and iPhone devices with ease.

Music is powered through a 2-way bass reflex speaker system with dual subwoofers, delivering 420 Watts total RMS power to ears in the room and beyond, and EQ and DJ effect controls let you customize the sound and take over as MC. But, the party doesn’t stop just there, as the system speakers also incorporate multicolored LED/strobe lights to display illumination effects, turning any room into the hottest club. Priced at $349, the RDG-GTK37iP boombox will be available at Sony Stores and http://store.sony.com, as well as electronics retailers nationwide.

High Wattage Mini Systems Let the Neighbors Know the Block Party Has Started

Last year Sony brought more than a little shake, rattle and roll into its music lineup with the LBT-SH2000 high wattage mini system, a 2000 Watt powerhouse that gained king of the hill status in cities nationwide for its ability to deliver disruptive sound. Joining it in this year’s lineup are the new LBT-GPX55 and LBT-GPX77 mini systems. Boasting 1600 and 1800 wall shaking Watts respectively, the LBT-GPX55 and LBT-DPXX77 mini systems both feature 3-way speaker systems and a single disc CD player, as well as dual front USB inputs for use with MP3 players and flash drives and also include Bluetooth audio streaming with simple NFC OneTouch pairing.

Both products feature EQ and DJ effects controls, letting consumers develop and customize their own signature sound, and the Sony Digital Sound Enhancement Engine (DSEE) restores life to compressed MP3 files. Like the RDH-GTK37iP system, the LBT-GPX77 model has selectable multicolored LED illumination to pulse with the music.

Starting at $499 for the LBT-GPX55, both mini-systems are available at Sony stores and http://store.sony.com, and electronics retailers nationwide.

For full specifications and high-resolution images, please visit www.sony.com/news.

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