Archive for the ‘Sony Reader’ Category

Reader for Library

Announcing the first US libraries to take part in the Sony Reader Library Program

By: | Posted: 9/28/2010

What do you picture when you hear the words “public library”? If shushing librarians and piles of dusty books come to mind, it’s time to rethink that image. You are now more likely to see electronic books in public libraries across the country and a legion of trained librarians ready to help you discover digital content and how to get it on your device.

Today,  Sony announced an inaugural group of 30 libraries from 17 states across the country that will take part in the Sony Reader Library Program. The program was introduced this summer to libraries looking to expand their digital reading services. During the next few weeks these libraries will get in-house training on digital reading devices, educational materials to help both librarians and library patrons learn more about eBooks and Sony Reader devices for library staff to do demos for patrons.

“Our growing eBook collection is an important piece of the service we will provide our customers moving forward,” said Zeth Lietzau, manager of Denver Public Library’s Community Technology Center, one of the first libraries to participate in the program. “We are constantly looking for ways to increase awareness, understanding, and usage of this collection. The education materials and assistance made available from the Reader Library Program will be a big part of that effort.”

See if your library made the list which you can find on the  Sony News and Information site. If you don’t see it there, send your library this link www.sony.com/libraryprogram and tell them to apply! They’ll get access to free eBook training videos and printable collateral for educating their patrons while they wait for their chance to be part of the program. To find a library near you that already offers eBooks, go to sonysearch.overdrive.com.

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NYC Reading with Sarah

Sony Reader fans surprised with a special unveiling

By: | Posted: 9/02/2010

A group of about 30 blogging moms attending a recent Reader meetup at the Sony Style Store in New York were among the first to get a peek at the beautifully designed new line of Sony Readers, announced to the world just yesterday.

The new Reader Pocket Edition™, Reader Touch Edition™ and wireless Reader Daily Edition™ (available in the U.S.) were unveiled with a sleek aluminum design, reduced size and weight and new features that had the crowd take notice. There were literally “oohs” and “ahhs” over the new design, one mom even shouted out “awesomely sexy!”

The group, gathered to see Sarah Wendel a Romance book blogger were surprised with a first glance at the new line of Readers.

All of the new models will now sport an optical touch screen so turning pages can be done with a light swipe of the finger or touch of a stylus pen. Reader users have made sure to let us know how much they enjoyed the full touch screen on the Reader Touch Edition and Daily Edition models and now all three models will have an even more responsive touch screen, which by the way, is also great for taking notes and doodling.

Along with the new devices, Sony also announced Reader™ Desktop Edition (formerly Reader Library) for Apple’s Mac OS X and Microsoft® Windows® and Reader™ Mobile Edition for Apple iPhone and Google Android-based smartphones so you can sync your reading among multiple devices. These free applications will be available later this year.

All three Readers will have improved E Ink which delivers a paper-like screen display that is readable in direct sunlight, and offers a high contrast ratio with 16 levels of grayscale to ensure that text and images are crisp and easy to read. You’ll also notice features like adjustable contrast and brightness control.

Check out the Reader Store for improvements and browse the more than 1.2 million titles that are available in the U.S. You can also keep up to date with news from the Reader Store by joining Facebook.com/SonyReaderStore.

The new Reader Pocket Edition and the new Reader Touch Edition are available immediately at SonyStyle.com and Sony Style stores but the new Reader Daily Edition will have to go on your wish list as it’s expected to be available in time for the holidays. For now, stop by a Sony Style Store, test out the new readers and let us know what you think. And, when you see an event from Sony Electronics, sign up!

My Sony Reader Pocket Edition

One day left to take the two chapter challenge

By: | Posted: 8/17/2010

How long does it take you to get into a book? If I can get past the first chapter or two, I’m usually in for the long haul. Now, for those of you who made the switch from paper to ebook, how long did it take you to get used to the new format? I received my first Sony Reader a month ago, a pink Pocket Edition which goes just about everywhere I go. The transition time from paper to eInk was zero for me. It’s been a pleasure.

The Sony Reader team also subscribes to the philosophy that a couple of chapters with a Sony Reader will have you hooked. They began the Two Chapter Challenge which means if you buy a Sony Reader from Sony Style, try it for two chapters, if you don’t love it you can return it within 30 days of your purchase. The challenge ends tomorrow, so if you’ve been teetering on the ebook or not fence, it’s time to try!

Find out how you can take advantage of the Two Chapter Challenge from the new Sony Reader Store page on Facebook. If you’re a Sony Reader fan, or just a fan of reading, make sure to hit the like button. There are some great conversations about reading and books there and if you have a story to share about your transition from paper to ebook we’d love to hear your experience.

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10 Million

Ten Million eBooks Download

By: | Posted: 5/07/2010

The Sony Reader team has some great news to share – this week the 10 millionth ebook was downloaded from the Reader Store! To celebrate we’re giving a $10 credit towards a future ebook purchase to everyone who bought an ebook from the store on May 5th, that’s, the day we hit 10 million. It’s our way of saying thank you for getting us to this milestone.

If you are one of the many ebookworms who purchased some new reading material on May 5th, you’ll be receiving an email shortly with a code* you can redeem to your Reader Store account. Find another great new book today! [...]

By the way, in case you’re wondering what that 10 millionth book was… you’ll have to click here to find out! While you’re there see if your favorite book make our list of most purchased books of all time.

Happy reading everyone!
That's one Reader in paradise
*note: code will not be valid towards periodicals

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Sony Opens the House to Dealers, Analysts and the Press

By: | Posted: 2/28/2010

In the excitement of new digital imaging product announcements, Justin Timberlake’s William Rast fashion shows and new dash app developments I didn’t get to update you on a couple important annual events that happened in February. Every year, Sony Electronics opens the doors for Sony retailers to come learn about the newest line of products after they’ve been announced at CES. It’s an event called Open House and this year a handful were held around the country, the last right here at Sony Electronics headquarters in San Diego. 

Over 500 dealers were welcomed in San Diego by a team of Sony product specialists, trainers and executives ready to explain, educate and give dealers a chance to test drive innovations like 3D TV, dash and Reader. In the video below you get a firsthand look at Open House in San Diego from Vice President of Consumer Sales at Sony Electronics, Michael Woulfe. 

While dealers tried out 3D glasses and discovered what makes Sony home entertainment devices a step above the rest, another annual event happened simultaneously upstairs. Industry analyst and members of the press were part of a roundtable with Sony executives. Similar to the discussions with dealers, reporters learned about new product segments like dash and 3D.  They were also briefed on strategies like make.believe. There was a healthy Q & A with Sony Electronics president and chief operating officer, Stan Glasgow and Mike Fasulo, Sony executive vice president and chief marketing officer. Greg Tarr from This Week In Consumer Electronics was in attendance and wrote a good recap of the day which you can read on Twice.com

 

 

 

 

 

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