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  1. flipbanner SNEAK PEEK from IFA 2013: New VAIO lineup (Windows 8 convertible PCs, Tablets) by Kathleen 09/04/2013

    Big news, guys! Today we’re excited to unveil two unique additions to the VAIO® Family: the VAIO | Flip PC and the VAIO Tap 11. Featuring a unique hinge mechanism, the VAIO | Flip PC’s screen can be flipped over to be seen by someone who’s sitting across from you. Check out the video to […]

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  2. qx10banner NEW: Cyber-shot QX10, QX100 Lens-style Cameras for smartphone photographers by Kathleen 09/04/2013

    Bet you’ve never seen anything like this before! World, meet the Cyber-shot® QX10 and QX100 Lens-style Cameras. These babies will easily link to your smartphone (iOS *and* Android™!) and allow you capture high-zoom, high quality photos which you can immediately share on Facebook, Instagram, and other social networks. Another cool feature: these lens-style cameras can […]

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  3. 4Khandycambanner IFA 2013 FIRST LOOK: 4K Handycam, Sony’s first consumer 4K camcorder by Kathleen 09/04/2013

    The Sony® 4K ecosystem continues to grow! Behold, our first ever consumer 4K camcorder: the FDR-AX1 4K Handycam®. Watch the video to learn all the tech specs, from creative controls and ergonomics to media and storage.

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  4. newcambanner EXCLUSIVE FIRST LOOK: New Sony α3000, αNEX-5T cameras (DSLR capabilities) by Kathleen 08/26/2013

    We’re stoked to announce two new additions to the Sony Alpha camera family: the α3000 and αNEX-5T. The α3000′s got all the features you need to achieve DSLR-quality photos in an easy-to-use package. Meanwhile, the αNEX-5T is the first ILC camera to feature NFC, making it easier for you to share content between devices and […]

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  5. 4KTVSGNLbanner Your 4K TV Questions Answered by Kathleen 07/02/2013

    We brought in TV and home theater expert Robert Heron to drop 4K TV knowledge and answer frequently asked questions about the technology. He discusses how 4K compares to existing, ubiquitous formats as well as growing access to 4K content. Check it out!  

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  6. RX100IIbanner FIRST LOOK: Cyber-shot® RX100 II by Kathleen 06/26/2013

    RX100 fans, we’ve got big news to share: The RX100 II is here! One of the most exciting things about this baby: it’s new Exmor R sensor  is the world’s first 1.0-type back illuminated sensor, and it increases the camera’s sensitivity in low-light situations by 40%! Hit the Play button below to get the full […]

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  7. rx1rbanner EXCLUSIVE: New Cyber-shot® RX1R full-frame compact camera by Kathleen 06/26/2013

    The RX family is growing! Today, we’re excited to announce the addition of the Cyber-shot RX1R full-frame camera. Identical to the RX1 in camera body and design, the new special edition RX1R has had its optical low pass filter removed for increased resolution and detail.  Mark from the Sony DI Team walks us through the […]

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  8. kazsgnlbanner SGNL chats with Sony CEO Kazuo Hirai at D11 [VIDEO] by Kathleen 06/08/2013

    Last week, we collected questions from you guys via Twitter and Facebook for a personal interview with Sony CEO Kazuo Hirai. Check out this video to hear Kazuo’s responses, covering a wide range of topics including our mobile products to Sony’s innovation and even his thoughts on Kaz internet memes.

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  9. VAIOBanner NEW: Sony introduces world’s lightest Ultrabook, VAIO® Pro, & next gen VAIO Duo by Kathleen 06/04/2013

    Big VAIO news to share with y’all! Sony’s officially coming out with the world’s lightest touch-enabled Ultrabook, the VAIO Pro. When we say “world’s lightest,” we don’t mess around. The 13-inch PC weighs in at 2.34 pounds while the 11-inch model is only 1.92 pounds! We’re also pulling the curtain back on the successor to our […]

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  10. bgbanner Getting Boys and Girls Club of America Excited about Photography with Sony Cameras by Kathleen 05/29/2013

    Sony’s a proud sponsor of the Boys and Girls Club of America’s ImageMakers photography program, which introduces members to the art of photography. We made a trip out to the Garden Grove branch to learn more about ImageMakers and see what the kids are shooting with their Sony cameras. Watch to learn their favorite top […]

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