Today marks the start of one of the most viewed sporting events in the world. It’s FIFA World Cup™ soccer time. This year’s FIFA World Cup™ in South Africa is making history. 2010 marks the first FIFA World Cup™ broadcast in 3D and just in time for this monumental event is the release of Sony’s 3D HDTV line. Limited [...]Read More
Battery life is important, especially for those long flights or extended study sessions at the library. Even though battery technology and OS power management have come a long way, you always seem to need just a little more when the battery finally decides its had enough and powers down. Because of that, I reached out to Backstage Technicians to get their top 5 tips for squeezing every ounce out of that battery. Here are the most popular responses…[...]Read More
Last week we kicked off the unofficial start of summer by partnering with surf wear apparel brand Billabong to bring you a limited edition, boardshort-inspired design for the W Series.
All of us here on the VAIO team are so excited to be working with Billabong – and not just because a lot of us need new boardshorts. In fact, to build on the partnership, Sony is participating in Billabong’s Design For Humanity event tomorrow – June 10th – in L.A. and we hope you’ll join us.
Design For Humanity was founded by Billabong and began as an opportunity for Billabong’s marketing, art and design teams to come together and give back to a non-profit cause close to their hearts.
This year, Design For Humanity will benefit Invisible Children – an inspired non-profit with an even more inspiring story…[...]Read More
Yesterday on the historic Sony Pictures lot in Culver City, Calif. Sony held an event to launch 3D in the United States. There could not have been a better place than an active movie studio for Sony to announce what lies ahead for 3D and to showcase our involvement in the entire 3D ecosystem from [...]Read More
I answer 3D questions daily on our 3D experience website. The most common two questions I get are “When can I buy one?” and “how much are they?” – I am beyond excited to say that I have the highly anticipated answers to share.Read More
Today Sony Style posted a slew of new VAIO PCs on the website. A few resemble those seen in other countries (and requested in the US), one you’ve probably read about and one that’s entirely new…[...]Read More
This week television viewers in the Washington DC and the San Francisco Bay Area will be introduced to Sony Dash with a new TV spot. If you’re familiar with Dash you know, it is a brand new way to face the day. Among its many uses, the Sony Dash is a bedside internet device that [...]Read More
Runners, get ready to rock out this summer with Sony and the Rock ‘n’ Roll Marathon, a series of marathons and half marathons happening around the country that features challenging courses and live local bands every mile along the way. This Sunday, June 6, we will launch the Rock ‘n’ Roll San Diego Marathon & [...]Read More
To help kick off the unofficial start of summer, we’ve partnered with surf wear apparel brand Billabong to bring you a unique PC design for the beach season ahead.
The all-new VAIO® W Series Imperial Lime Edition features a boardshort-inspired design and includes graphics based off Billabong’s summer ’10 collection. It also sports a…[...]Read More
1960: America got a new 50-star flag and Sony Corporation of America became official. As the popularity of transistor radios grew, a new market opportunity in the US arose. Based in New York on 514 Broadway, the idea was to further the Sony brand in the US with a sales network, offering all levels of [...]Read More