1. Shopping Sony Style by Team Sony 09/24/2007

    I was checking out the merchandising displays for our HDNA all things high-definition promotion at the local Sony Style store at San Diego’s airy Fashion Valley Mall and thought I’d take this opportunity to share a little information about the growing impact of our 40 stores around the country and the accompanying e-commerce site. And […]

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  2. Take Me Out to the Ballgame… Sony Style by Team Sony 09/18/2007

    I was with my daughter and a couple of her friends at Petco Park here in San Diego over the weekend for a Padres’ game against the San Francisco Giants (which the home team won in extra innings with a walk-off homer by Khalil Green), and thought what better time to talk baseball in this […]

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  3. Reading More with the Sony Reader by Team Sony 09/11/2007

    As some of you know, I’ve been with Sony for more than 17 years. And during my time with the company, I have to say that one of the coolest products to come along that I use personally is our thinner than a magazined Reader device. It’s basically an e-book that features so-called E-Ink technology, […]

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  4. Sony Unveils Alpha DSLR-A700 by Team Sony 09/06/2007

    The Alpha wait is over!  Sony made a global announcement in the wee hours of the morning about the latest additions to our DSLR family. I’ve invited Mark Weir, the senior technology and marketing manager for Alpha and Cyber-shot cameras in Sony Electronics’ Digital Imaging and Audio Division, to provide some perspective behind these new […]

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  5. Sony Walkman Steps into the Open by Team Sony 08/31/2007

    With yesterday’s announcement of three new, stylishly-designed Walkman players (two featuring video), I asked Brennan Mullin, Sony Electronics’ vice president for audio products, to submit this guest post below.     Hello, I’m Brennan Mullin and have been with Sony for the past six years, most recently heading up Sony’s audio business in the U.S. […]

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  6. Sony Recycling Q&A with Geercom by Team Sony 08/30/2007

    We’ve had a lot of inquiries from the press and fellow bloggers about the recently announced Sony Take Back Recycling Program, which goes into effect on Sept. 15th at Waste Management recycling centers around the country. One of our inquirers was David Geer, who has a blog called Geercom. I invite you to check out […]

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  7. Sony's HDNA by Team Sony 08/24/2007

    With a little help from Peyton Manning and Dale Earnhardt Jr., we’ve just launched a fully integrated marketing campaign around what we are calling Sony’s “HDNA.”  It’s all about how high-definition capability and technology runs through Sony’s “genes” and is present in a host of our professional and consumer products. And while some might consider it […]

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  8. Sony Take Back Recycling Program by Team Sony 08/17/2007

    In a recent post on The Recycling Conundrum, I alluded to a national initiative Sony Electronics has been developing.  I just wanted to let you know that yesterday we met with the press in New York to announce the Sony Take Back Recycling Program. Sony has partnered with Waste Management and WM Recycles to create […]

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  9. WSJ: In Defense of Gadgetry by Team Sony 08/14/2007

    I found this Wall Street Journal article by Jason Fry interesting. Fry writes about feeling disconnected from the technological world after a vacation without gadgets. As for me, gadgets made possible by the digital age (including some of our own) keep me from getting way behind when I am out on vacation. I’d rather come back to […]

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  10. Sony: Fine by Design by Team Sony 08/09/2007

    One of the great things about my role at Sony Electronics is that I get to visit some pretty cool places where we are doing some pretty exciting things. A good example of this is our Los Angeles Design Center, which is actually located in nearby Santa Monica.  Even the work space is something to […]

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