1. How It's Made: Flash Drives by Team Sony 08/27/2009

    Are you ever curious not just about new technology but how it gets made? I love getting a glimpse into the technology that goes into producing the things we use every day.

    Today, I came across a video featured on MAKE Magazine’s blog (via NetbookNews) on the making of…[...]

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  2. More New Sony DSLRs On the Way by Team Sony 08/27/2009

    Sony just came out with three new alpha DSLR cameras (DSLR-α500, the DSLR-α550 and DSLR-α850) that are designed for experienced shooters looking for value and great SLR performance.   The new α500 and α550 cameras will help photo enthusiasts capture clearer shots in low-light scenarios and they also provide faster shooting speeds. Sony has added […]

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  3. Sony Style Event Calendar by Gina 08/25/2009

    October 2009   October 15-18: Grand Opening & Private Sale @ Sony Style Fashion Square  Fashion Square is expanding, visit the newly opened area and enjoy special savings all weekend, along with entertainment and fun for the whole family! To celebrate the store will be hosting a special sale on October 15th (7:00pm-9:00pm; local time) to coincide […]

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  4. Introducing The Sony Style Event Calendar by Gina 08/25/2009

    Sony Style retail stores seeking adventurous, event loving individuals who enjoy private sales, special demo’s, new product/game releases, amazing contests, and cool classes. Must love puppies and long walks on the beach. If this sounds like you, then I’d like to introduce you to one of our closest friends, the new Sony Style Events Calendar […]

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  5. New Sony Readers Respond to Reviewer Requests by Gina 08/25/2009

    Since we’ve launched ratings & reviews on, one of our most frequently reviewed products has been the Sony Readers. In fact, hundreds have posted over the months. We’re proud of our star rating of the earlier Reader models, but whether a review showers us with compliments or critiques, we listen to each one. We also pass […]

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  6. Words Move Me by Valerie Motis 08/25/2009

    It’s a big day for the Reader group. In fact, it’s been a big month: We unveiled our Reader Pocket Edition and Reader Daily Edition and announced new pricing for bestsellers and new releases at our eBook store as well as our intention to convert everything over to an open industry standard format – EPUB. […]

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  7. What We're Reading by Team Sony 08/21/2009

    Check out what we’re reading to discover our favorite bits on the web this week and catch up on everything Sony.

    This week:

    - Sony Outlet now on Twitter.

    - New PS3?

    - Need an idea for one last vacation before summer’s end?

    - Sony takes the wraps of their latest project…

    - PC show and tell.

    - Our favorite VAIO yet!

    and more…[...]

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  8. Flashback Friday: VTR PV-100 by Gina 08/21/2009

    1962. The first computer video game was created (does anyone know the name?); diet cola hit stores and it was the year for the Sony PV-100. This product was the world’s first and smallest transistor VTR (video tape recorder) and released in September of ’62. The size of this puppy was about a fifth of what […]

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  9. In CE, Value and Quality are Rivals….NOT! by Team Sony 08/21/2009

    Editor’s note: In our continued effort to provide you with different voices and points of view on the Sony Electronics’ blog, today I’d like to present Patrick Houston, the chief publisher/SVP media of NetShelter Technology Media in San Francisco.   Sony Electronics Corp. is seeing some twinkling lights at the end of the recessionary tunnel, […]

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  10. Answered: What Does VAIO Stand For Anyway? by Team Sony 08/20/2009

    I’ve had so much fun reviewing everyone’s guesses over the past few days to my questions: What does VAIO stand for? Some were pretty bizarre like this one from our Facebook page: Viable Alternative Instead of Ostriches. But many of you were very close in your answers.

    So now for the answer (drum roll please)…[...]

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