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EXCLUSIVE: Behind the Scenes at Sony’s 2014 CES Keynote

by Gina 01/10/2014

For those who had a chance to catch Sony President and CEO Kazuo Hirai’s CES 2014 keynote address, (whether live or on video) may have noticed a slight twist to the ever-so-common PowerPoint slides we all know all too well. In the spirit of innovation, several people across Sony (especially the PlayStation Video Production team), StunGun Productions, Kontent Films and Media Molecule (creators of the popular LittleBigPlanet franchise) collaborated together to combine artistry and technical engineering to visually illustrate the keynote speech in an entirely new way. As in… live. Everything displayed on the screen behind Kazuo Hirai was done in real time by a talented group of artists situated backstage armed with a plethora of pens, props and products. Not an easy task by any means but when it all came together you couldn’t help but think…Wow. Here’s a behind the scenes look at how it all came together. Plus check out special commentary the PlayStation team captured from Media Molecule’s creative Director Rex Crowle.

Rex Crowle, Creative Director, Tearawy (Media Molecule)

Obviously at Media Molecule we’re in love with real-world materials, particularly ones that allow creative expression (just look at our games!) So it was great to be asked to get involved in attempting to make a ‘physical keynote’ for CES as part of Sony’s CEO, Kaz Hirai. A presentation where the slides would be made live in front of the camera to present the memories, influences, insights and dreams Kazuo Hirai would be expressing on stage. A keynote with extremely realistic physics because everything was real and physical!

So thanks to a 4K camera, a bunch of motors to control the camera, a very talented film crew, and a giant scroll of paper for it all to point at, our stage was set!

And it was such a buzz doing it all live, the three of us (Karen, Tim and myself) trying to match what we were doing with Kazuo Hirai’s speech, whether that was painting, drawing, collaging or sliding real Sony products onto the paper scene. I think it really represents how personal technology can and should be. Phones are made to be held and used, cameras designed for capturing and sharing beautiful memories, and games to give us experiences that make us laugh and shout and fall off the couch.

But the most exciting part for me (apart from meeting Vince Gilligan OMG) was seeing the video of the Mm team, showing the sometimes hard roads we take to make games we really love and want to pass on to others. I had real goosebumps seeing that video playing on the backstage monitors, a little bit of homesickness, missing the team back in the UK, but a whole lot of pride for what they’ve all achieved!

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  1. joann carmean wrote: January 11, 2014 7:14pm

    being 81 the technology has gone up like a bomb. would like to own one and get up to par like other people…..good luck in the one who will win. joann

    Reply

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