Your α7 and α7R Questions Answered- Updated

by Gina 10/17/2013

***Dear Sony Blog readers, thank you so much for all the A7 questions! With so many awesome questions still coming through, we’re going to do a part 2 of this post. Stay tuned***

The Internet has been abuzz with the news that Sony officially released their new Full Frame α7 and α7R cameras. Since the announcement, we’ve seen many questions pop up not only on our Facebook and YouTube pages but elsewhere like DPReview and even on believe it not. And a lot of curiosity on lenses and adapters. First off, thanks for all the great feedback and questions. We had a chance to connect with our product team to bring you some of these answers.

David Peacock says “um, i m guessing an a-to e-mount adapter would be mandatory for these cameras , since e-mount lens are not currently designed for anything larger than an APS sized sensor. Not to mention many of Sonys a-mount lenses would not be ideal either . So that tends to make me think Sony has a new line of full frame e-mount lenses on the drawing board.”

Great guess and you’re 100% right. Though not as prominent yesterday, we also introduced 5 full frame E-mount lenses with the announcement of α7 and α7R. The new lens line-up features three advanced models from Carl Zeiss including two prime lenses – – a Sonnar T* 55mm F1.8 ZA and Sonnar T* 35mm F2.8 ZA model – as well as a Vario Tessar T* 24-70mm F4 ZA OSS mid-range zoom. Additionally, there is a Sony 28-70mm F3.5-F5.6 OSS zoom lens and one premium zoom lens from G Lens – a 70-200mm F4 telephoto zoom for E-mount. You can read more details about our lens announcements in our press release. Since the introduction of our E-mount cameras, we’ve stayed committed to supporting a larger lens line up and currently have it planned to release up to 15 lenses by the end of 2015.

Ken Cheng says  “ugh… he showed the grip, but didn’t show how it looks WITH the grip ON the body :rolleyes:”

Yikes! We’re sorry about that. Hope you don’t blame Kenta because we had to cut some footage to keep it from being a super long video. But we’re here to make it up to you. Below is an image with the camera with grip. Let us know if this does the trick and we’re happy to share more photos if helpful.



Ross Hamamura asked on Facebook if the a7r supports Zebra on Stills and USB3.

USB 3.0 isn’t supported but there are many new on-screen display features on the α7 and α7R. One is for exposure called “Zebra” which is available for both video and stills.  Another option is “focus peaking” to assist with manual focus sharpness.

Michael Power pointed out that this looked oddly similar to the Minolta 7000.

Yes, we can see the resemblance that you mention and it’s a great nod to such an innovative camera in 1985. There is a bit of a retro design in this camera which was purposeful but the core design is really the concept of creating the Full Frame capabilities you’d expect from a DSLR into the smaller body style of the α7 and α7R. We hope, like the Minolta 7000, 28 years from now someone does a throw back to our α7 in equal regards when they are taking photos with whatever gadget they have. Or maybe via a contact lens by then … we can only guess?

We saw a lots of curiosity over our level of support for A-mount cameras and our selection of the name α7 (Alpha 7) in comparison to the original Minolta Alpha/Dynax/Maxxum 7.

All fair curiosities to have. Sony Alpha owners can rest assured that we fully support the A-mount system of cameras and lenses. A-mount cameras are not going away. Yesterday we announced our latest addition to Sony’s A-mount family, a 70-200mm F2.8 G Lens for our portraiture, sports and wildlife photographers out there.  In February we announced the α58 20.1MP DSLR along with three new generations lenses including a Full Frame 70-400mm G Telephoto Zoom, Full Frame 50mm F1.4 Carl Zeiss Prime and  DT 18-55mm Standard Zoom. And we want to honor the fan base of the original alpha 7. We recognize the importance of the original alpha a7 and believe the new α7 and α7R are fitting descendants of this famous model.

Mustafa Al Aidarous  asked, “What’s the sensor size?”

Both the α7 and α7R feature a 35mm full frame sensor (35.9mm x 24.0mm).

We noticed a lot of questions on the adapters (such as if the LA-EA1 adapter is compatible) and cropping with the use of E-mount lenses on the α7 and α7R.

The LA-EA1 is fully compatible with the α7 and α7R when using DT (APS-C) A-mount lenses but this brings us to the questions about cropping. The LA-EA1 adapter will produce crop on the α7 models if you’re using full frame A-mount lenses. All E-mount lenses can be used with α7 and α7R cameras. However as with other lenses optimized for use with APS-C sensor cameras, these lenses will cover only appx. 2/3 of the image sensor yielding a 1.5x crop factor and 10 MP (α7) and 15 MP (α7R) resolutions.

To completely utilize full frame A-mount lenses, Sony announced two new adapters yesterday. The LA-EA4 and the LA-EA3. Both adapters will not produce crop when using full frame A-mount lenses on the α7 models. These new adapters will provide Full Frame coverage when attaching Full Frame A-mount lenses to the α7 and α7R .  The new LA-EA4 is an adapter compatible with Sony’s entire range of A-mount lenses – spanning APS-C as well as full-frame models. This adapter enables extremely fast, accurate phase detection autofocus with any compatible A-mount lens (SAM or SSM) attached to an E-mount camera.  Also available, the LA-EA3 mount adapter supports full-frame shooting with the A-mount lens collection. This includes AF support with A-mount SSM and SAM lenses, however does not support AF only with those A-mount lenses which lack an internal AF motor. Pricing and more information on these adapters can be found here.

J.R. from says “all these new cameras are great. However, the breaking point will only arrive if and when Sony can come up with lenses as good as the 24-70 II, 70-200 II, etc.  “

Hey J.R., we recognize that for sure and are developing more lenses. Some announced this week and many more to come. While we feel that Carl Zeiss and G lenses offer great performance of their own, we understand each unique photographer has unique lens needs and demands. To best accommodate that, one of the great values of these two cameras is their ability to be friendly with glass from other brands.  We’ve seen 3rd party companies create adapters to enable lenses of different mounts to work on these models (via our open API). Now each adapter is different so we recommend looking into which one is right for your needs and if it’s a good fit for your glass and photography style. We’ve seen some journalists already test these cameras out using the existing 3rd party adapters on the market. You can check out Steve Huff’s post (in the comments area) where he shares his independent experience using the a specific 3rd party adapter with a Canon 24-70 on the α7. Hope this is helpful.

@iamkory tweets “The Sony A7(r) looks nice but feeling extremely meh about their new FE lenses—and current e-mount lenses aren’t much better.

We really appreciate the honest feedback. We recognize that lens requirements vary for each photographer and our goal is to honor that.  We believe the new Zeiss and G lenses announced will serve  photography needs for many people but the true great strength of this camera is their capability not to limit α7 and α7R to using only Sony glass. There’s lots of great Full Frame lenses out there and through optional adapters in the market, E-mount camera owners can use numerous highly valued non Sony lenses. From retro glass to some of the latest lenses out there. We are already seeing people test the α7 and α7R out using these adapters and expect to see more people sharing their experiences with them in the coming weeks.

Ken Change commented on our SGNL video : “I need more info in the adapters… Kenta vaguely said something about using them “with any kind of lenses you may have….” What exactly does that mean?? Will there be adapters made for Canon and Nikon mounts?”

A variety of 3rd party manufacturers have already introduced mount adapters which allow the lenses of several mounts to be used on E-mount cameras with differing levels of iris and AF control.

We saw some questions about crop on Full Frame lenses from other brands like from Shortfuse Films who asked “Is there crop Even if I’m using full frame a-mount lenses and full frame Nikon lenses with my Nikon-Nex adapter??

There is no crop factor when using full frame A-mount lenses with LA-EA3/4 mount adaptors.  Although we have not confirmed performance, there should be no crop factor when using Nikon FX lenses with a properly designed 3rd party mount adaptor.

jaytothepower3 asked on our Flick Sony Camera Club “Does the a7 and a7r have tethering capabilities?”

Yes the α7 and α7R offers tethering capabilities for still and video both Mac and PC but does not include Live View transmission.  For that, you’ll want to use the PlayMemories Mobile and Smart Control . These are pre-installed on both cameras.

Some people such as    briandawkings  and yu jhang asked about dynamic range tests.

While Sony doesn’t disclose dynamic range specifications with our cameras, we often see independent reviewers publishing results of their own evaluations. We’re guessing in due course we’ll be seeing similar independent reviews on these models.

Raptor50aus comments, “Hopefully these new cameras won’t have the same dust on the sensor problem with the NEx 5 and 6 and 7 :(“

We recognize that interchangeable lens cameras are subject to dust on sensor when lenses are changed under adverse circumstances.  However the team heard your feedback and the α7 and α7R cameras are equipped with an anti-static coating to help prevent dust and other particles from attaching to the sensor when changing lenses. A mechanism also vibrates ultrasonically to remove any remaining particles.  As with all interchangeable lens cameras we recommend care when exchanging lenses.  We hope that new info is helpful enough to turn your frown :( upside down :)

@phrixus tweets “Sony have released the (alpha) A7… is this the NEX 7? It uses the E-mount lenses… I’m so confused.”

Fair comment. It is true that both A-mount and E-mount cameras are branded as α (alpha) and the (alpha) brand has always appeared on the both product lines. The announcement this week means that all future E-mount cameras will take on a name of α (alpha) with the “NEX” sub-brand dropped. We realize that there were rumors out there about a successor to the NEX-7 and we hope we can help clear things up. The α7 and α7R Full Frame cameras represent a new level of performance for the E-mount system and are therefore not direct successors to NEX-7.

Cosmin Serban asks “What is the video codec and bitrates?”

The α7 and α7R record video in both AVCHD 2.0 and MPEG4 codecs. The bitrate can be as high as 28 mbps (1920×1080 60P).  However, uncompressed video can be output from the HDMI terminal and recorded to an external device at even higher bitrates.

Lastly a post from Donny out of Element here on DPreview. First off, thanks for sharing the feedback and yes you are right. We did see this ;)  There’s a lot of pieces in this post so we’re going to do our best to reply.

“Please fix the mess you created with names: ILCE, ILCA, Alpha line, NEX, A3000, ILCE-3000, A mount, E-mount, 3 LA-EA adapters (+1 coming for FF), NEX FF, A7 and A7r, NEX-3, 5, 5N, 5R, 5T, 6, 7, and numerous NEX-F3, C3 and so on. People, consumers, your fans are really confused. This name changing game is not doing any good. In addition names are far from been excellent. Half of names don’t follow logic, but what’s worse we don’t know what’s going on? CAN YOU PLEASE EXPLAIN to us, to users, to people who invested in you? Please?”

We’re hoping we can help clear things up. Since their introduction in 2006, Sony’s interchangeable lens cameras have been branded α(alpha).  Our new model naming prefix strives to unify the model names.  “ILC” indicates “Interchangeable Lens Camera” followed by an indicator of A-mount “A” or E-mount “E”.  As for mount adaptors, LA-EA3 directly replaces LA-EA1 and LA-EA4 directly replaces LA-EA2 – both models are fully compatible with all E-mount cameras, regardless of sensor size.  We hope that this change will better indicate the various aspects of our cameras moving forward and simplify things a bit.

“Consider some proper marketing that will give us some head-up, some info to know what is going on and what to expect. You are playing hide and seek, keeping us in total information absence, hence numerous rumors that emerge almost everyday. They are not doing any good to Sony reputation. Again, most importantly people spent thousands of dollars to things that could be abandoned due to sudden change of plans in Sony corp. The same people would gladly spent same money and maybe even more if they will know what are they investing in and what is future plans and roadmaps. GIVE SOME INFORMATION TO PEOPLE…We love your innovation – but we need coherent, understandable and open info, roadmaps and general plan to know what to expect in terms of future and what to invest in. I know you are trying to close all info on new cameras, but that is not doing any good to current mess in lineup, names and our heads.

We recognize the importance of keeping our fans informed and the importance of consistency in camera systems.  We have been and remain fully committed to both A-mount and E-mount systems and strive for cross compatibility where possible – including A-mount lens use with E-mount cameras and accessory compatibility with Multi-interface shoe.  And we appreciate that you’re a fan of our innovation. We are also are equally committed to innovation and it’s a passion of ours to bring photographers greater and greater capabilities for their craft.  Though often innovation, by its nature, is sudden and can be disruptive.  We do our best to keep people informed such as our recent disclosure of Sony’s lens development plans through 2015 and look forward to sharing more of our future plans when possible.

Please play nicely and provide software updates and fixes in timely manner for those customers who really need it. Look at FUJI, there is lot to learn from them. I’m not asking for complete change of software, but for some fixes and minor changes that could be easily done and would help a ton in terms of usability of cameras we bought. I hope A7 menu will not be that random as it was in some NEX cameras.

We understand there’s a lot of owners out there requesting firmware updates. The good news is that we have offered several firmware updates for many of our models (located here) and will continue to respond to user’s needs to the best of our abilities. However we have seen many requests for firmware updates for changes that actually would require a modification to the actual hardware of the camera. We do our best to provide context to those differences were we can and will continue to keep people updated as new firmware releases become available.

“Can you please consider open source software so that users can write various software that will push NEX capabilities even further. Tethering, better wi-fi support and many other issues can be easily solved by open sourcing at least some of the needed code. If you don’t want to do it – then fix it yourself please.”

We take this feedback very seriously and are working hard to continue to allow developers to iterate on our camera capabilities and other Sony gear. Sony has a Developer Community portal which offers developer kits, APIs and engineering support for many different lines of electronics. Last month, this program expanded with the announcement a new Camera Remotes Apps Developer program to include SDK availability for PlayMemories Camera Apps and we are already seeing discussion in our developer forum.

Finally please consider easy choice lens lineup for NEX (APS-C and FF) like you have in A-mount lens lineup (eg. DT35mm for $200). Canon 22mm (or around 24mm in Sony APS-C due to 1.6 crop of Canon) f2 lens is just around $190 new. It’s closest e-mount analog is 24mm f1.8 lens which costs $1000 – 5 times more?! Just because it’s Zeiss?! I think majority of NEX users would have gladly bought Sony 24mm lens (not Zeiss) for $300-350 fair price, even if it was f2, like Canon. Why give your fans and users only pricey Zeiss in that most versatile Focal Length (24mm)? You wanted to keep the size small? Well look at Canon 22mm f2 – it’s pancake! Don’t tell us you can’t do same or better. We Believeyou Can do a better job.

We recognize the need for a greater variety of E-mount lenses (including more affordable models) and are developing more E-mount models as quickly as we can.   But we want to be completely honest with you in sharing that the cost structure of lenses designed for use with mirrorless cameras is often higher than the cost for conventional DSLR lenses.  This is due primarily to the near silent AF structure and iris control, and is common across several brands in lens design and development.  As for premium lens designs, such as our Carl Zeiss and G-series models, their cost structure is also higher, consistent with their quality and performance quite like premium lenses from other brands.  We hope that helps provides some context. Nonetheless, we completely acknowledge the feedback and recognize the need for more affordable models. We appreciate how honest you’ve been and we’ll do our best to meet our customers’ needs.

So there you have it. We realize there’s so many more questions out there but hope this provides some info quickly. We will continue to update this page with more as we get more information. And for those of you who will be at Photo Plus in NYC next week, we encourage you to head to our booth. It will be one of the first chances in the US that people can actually play with this new gear. We’re excited to hear what you think.

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Add Comment

  1. Jezzce wrote: October 19, 2013 8:29pm

    How rugged? It is compared to…

  2. spacegoret wrote: October 20, 2013 3:29am

    Thank you for the honest answers!

    I’m happy to know that Sony Imaging takes software seriously because this is what is most lacking in the camera industry today. “Workflow” is the next revolution for enthusiasts like myself and Sony can make a difference. We must think about all the workflow steps and how easily they CONNECT together :

    - capture
    - shot selection
    - cloud storage and backup
    - picture and video processing
    - sharing

    Sony should strive to simplify the workflow by offering API, SDK and their own online services.

    Adding features and performance is great, but we should consider the whole picture to make them useable and useful.

    In-camera HDR and panorama stitching are 2 great examples of simplifying and speeding up what used to be hard and take a lot of time before.

    Apple has shown us 2 other examples in September:

    - 10 FPS is great but it’s more useable and enjoyable if burst shots are treated differently than regular shots in playback mode so you can browse among your shots more easily

    - 60p video is great but it’s really useful if you can easily choose some part of a vieeo and make it slow-motion while still allowing the rest of the video to play at regular speed

    Users (specifically brain-time) are the new bottleneck; not the camera, not the sensor, not the lenses. Simplifying the human workflow will be the fastest way to get more and better pictures shared with the world.

    Thom Hogan said :

    “Part of the problem is the DCF standard, a standard that I pointed out was completely outdated and incomplete when it first appeared. Today, it’s as if someone was forcing everyone to run punch cards on their laptop computer, that’s how bad DCF has turned out to be. And if DCF is terrible, the BlueRay inspired AVCHD is a warren of absurdity.”

    See also what Google is doing with Google+ auto enhance, auto awesome. Another way to spare human brain time.

  3. Marc wrote: October 20, 2013 3:34am

    The disappearance of the “NEX” name generates a lot of doubts with regards to the continuity of the “RF-styled” product line (namely the NEX-3, NEX-5, NEX-6 and NEX-7) series. Many people are afraid this style is going to be discontinued in favour of the “SLR-styled” products, such as the ILC-3000.
    Could you please clearly state what is going to happen to this “RF-styled” prodcut line ?
    An other important point is the naming convention used by Sony with the re-structuration of the various product lines (A-mount FF, A-mount APS-C, E-mount FF, E-mount APS-C). Could you please explain the new convention used ?


  4. Jack wrote: October 20, 2013 5:31am

    Can you please indicate whether you intend to continue releasing E-mount bodies which maintain the same form factor as those in the now defunct NEX range?

    Nobody is expecting to be given detailed product information concerning specifications etc. However the release of the DSLR-shaped A3000 and A7, together with the strange way that preview samples of the NEX-5T were labelled as being an A5000 (a product name seemingly changed at last minute to that of a series about to be cancelled) and the apparent discontinuation of NEX-7 on several local Sony sites (eg. Australia) without obvious replacement other than the A7 cause considerable concern over whether we will be able to buy cameras similar to the NEX-5 and NEX-7 in the future from Sony (ie. small, Rangefinder style models with separate EVFs and small rangefinder style models EVFs mounted in the corner)

    Can you please re-assure us that Sony intend to release small, rangefinder style E-mount camera bodies without pentaprism-shaped top bulges in the future?

    Thank you!

  5. John Fleming wrote: October 20, 2013 6:27am

    I own a Sony NEX 7. Will it be upgraded, albeit under a different name? Some improvements I envision include: RX-1 menu, the latest processing software and sensor, improved and faster auto-focusing, etc.

  6. Nadine wrote: October 20, 2013 12:21pm

    If I use the A7 with LA-EA-3 and a lens with SSM or SAM, will the phase detection AF inside the A7 work? Or is this limited to contrast AF only?

    1. Jack the Nipper wrote: October 30, 2013 5:10am

      I still couldn`t find an answer to this question…

  7. Shiva reddy wrote: October 20, 2013 11:36pm

    Disappointing with same old 28mbps video bit rate. I would never buy and never Suggest. Patience is gone…

  8. Michael Wright wrote: October 21, 2013 11:47am

    Like Pb, I too would like to a range finder version of the A7 and A7r

  9. Miguel B. wrote: October 21, 2013 1:27pm

    Full source code disclosure may be too much to ask, but as a minimum, it would be nice to have open opportunities to interface and extend the camera capabilities.

    That is not just the remote API, we also need to understand and process the RAW format.

    Nikon publishes both the remote API AND the NEF specification, could you please do the same with your ARW?

  10. Timo Ripatti wrote: October 21, 2013 4:05pm

    Someone must have asked this already, but this is my concern: Is it possible to use PocketWizard, or any other trigger, to release the shutter?

  11. Alexandros wrote: October 21, 2013 11:39pm

    Is Sony marketing the a7 more for journalistic/street photography and a7r for landscape/architectural photography? I have preordered an a7 for this reason as I am a documentary photographer and the a7 seems to fit my style closer than the a7r. I am coming from a Leica M background and I feel that the Sony is a very very exciting product…can’t wait!

  12. Jeff wrote: October 22, 2013 2:09am

    I know there’s a crop mode for shooting stills when using a APS-C lens, but is there an option to crop in 1.5x while shooting 1080p video with a Full Frame lens?

    This is a feature on Nikon full frame cameras, basically allowing you to shoot 1080p video at 2 focal lengths.

  13. anurag agnihotri wrote: October 22, 2013 5:41am

    You absolutely need to give us good quality cheaper lenses for A7s. Example of amature bread and butter lenses: Nikon/Canon 50 1.8s, 85 1.8s and 35 f2s. You know how cheap and how good these are. And whats more important, these lenses are the ticket to entry into those systems, provide huge assurance to lakhs of people out there. Absence of these lenses is a barrier to the entry into your system. Please do this and i will abandon my SLR.

    1. Howard Bond wrote: January 29, 2014 6:31pm

      I purchased my A7 a month ago. I love the body, the 28-70 lens is ok but nothing to brag about besides I prefer prime lenses. I did purchase the ziess 35mm fe 2.8 lens what a wonderful lens. L do understand the
      Need for this type of lens on a full frame sensor. I did purchase the 50mm f 1.8 lens and tried it in crop mode on the A7 and of course I got
      A 75mm 10.? Megapixel lens. It is a shame why bother. I can’t afford
      $ 1000. For a 55mm lens. But I do love the A7 body. It’s sort of like marring a women that you can’t afford and you can’t afford and we all know that happens all the time.


  14. John wrote: October 22, 2013 8:23am

    Does the name change mean that your future APS-C cameras will all be shaped like the A3000?

  15. Joseph Holmes wrote: October 22, 2013 9:00pm

    Dear Sony,

    Thank you very much for the wonderful new camera system. I have one small feature which I want very much: the electronic cable release, RM-VPR1 uses a connector which sticks straight out from the side of the camera. Most of the photographers I know (if not every one of them) uses camera L-plates, usually from Really Right Stuff, to connect their cameras to the tripod. Because this remote control/cable release sticks so far out to the side of the camera, the L-plate for the A7 and A7R will have to stick out by 3/4″ further than necessary, which will look very ugly and make the camera much larger and less comfortable to handle. The solution is very simple, and was done with the prior, full-format Alpha cameras’ remote/release, the RM-1AM. It has a right angle head on the end of the cable which connects to the camera. No third party products seem to exist for the A7′s which work this way. The Arca-Swiss camera attachment system is far superior to conventional ¼-20 screw direct tripod connection, so it is extremely popular now. We need this small change badly for the beautifully small camera to realize its potential.

    Thank you very much.

  16. Paul wrote: October 23, 2013 8:22am

    “We have been and remain fully committed to both A-mount and E-mount systems”

    “We do our best to keep people informed such as our recent disclosure of Sony’s lens development plans through 2015″

    So your fully committed to A-Mount, yet your lens roadmap shows all development plans through 2015 are dedicated to FE lenses?

    I am really confused like everyone else, I have an A900, Nex-6, large lens investment (Zeiss, G & regular), and see NOTHING in the way of commitment to providing what I need.

    You need to read again your own statement:
    “We recognize the importance of keeping our fans informed and the importance of consistency in camera systems.”

    The word consistency is lacking from your actions – and has been for the last 5 years or more.

    I decided 12 months back to stop investing in Sony glass, and now I am happy with that decision as had I bought some more E-Mount they would not be obsolete as the future seems to be FE mount lenses.

    I see signs of intelligence in the confusion, but you need a clear cohesive plan, and you need to share that Sony otherwise even your most die-hard fans are off down the shop for a Canon or Nikon body and a trade-in.

    A-Mount camera Roadmap
    A-Mount Lens Roadmap
    E-Mount Lens Roadmap
    E-Mount Camera roadmap
    EF-mount lens & camera roadmap you mostly have.

    Its not rocket science.

  17. Bill Pryor wrote: October 23, 2013 1:01pm

    I’d like to see some professionally shot video under different conditions with the A7. All I’ve seen so far are snapshot type things.

    1. PenGun wrote: October 27, 2013 2:03am Reply
  18. Eugene Goffredo wrote: October 25, 2013 10:08am

    Hello Sony! I think both cameras are absolutely fantastic from what we can see. My ONLY hesitation, also voiced by others here, is Sony’s focus on lenses. The REAL competition, long term, is Canon and Nikon. Right now, I am a semi-pro/art photographer, invested fairly heavily in full frame Canon, mainly because of native lens selection, and the ability to use a fair number of older legacy lenses. The A7 duo is perfect for me, and I have several times started the pre-order process, but I hesitate because of Sony’s prior lack of prioritization of lenses. The cameras are a fabulous platform, but there NEEDS to be lenses available, both enthusiast-priced (inline with the evil competitions’ prices for their better lenses) as well as a full selection of the premium priced Zeiss stuff. In short, I need an ultrawide of the same quality as the 16-35 or even 17-40 Canons, that are also priced somewhat similarly. My anecdotal conversations with other pros and semi-pros reveals the same hesitation.

    So, Sony has pretty much (if the A7 can autofocus competitely) made the Canon and Nikon offerings obsolete and can really take market share, but not until there are real lens choices!

    Good work and good luck!


  19. Navier wrote: October 26, 2013 8:38am

    I agree with Pb and Michael Wright, that a range finder version (Line NEX-6/7) of the A7 would be much preferred

    1. Navier wrote: October 26, 2013 8:39am

      sorry it should read “like” not “line”

  20. Charles Lehman wrote: October 26, 2013 1:54pm

    What Shutter/cable release does the new Sony cameras use

  21. PenGun wrote: October 27, 2013 2:01am

    Wonderful. I’m gonna haul it, the a7R, into the bush and hang Leica lenses on it. I will try the two primes when they appear.

    You made this for me, right? Light, weather sealed, enough damn pixels to stress my printer, I am very pleased.

    I will sell all my present stuff as I am not rich, well not the Leica glass of course, to buy this camera.

  22. Larry Welch wrote: October 28, 2013 9:12am

    Much has been made of the noisy shutter of the A7/A7R. What is Sony’s opinion of the shutter noise level, and can we expect any difference between the pre-production vs. retail models?

  23. Joseph Holmes wrote: October 28, 2013 5:18pm

    Could you let us know if you’ll soon be releasing the MTF specs for the new Zeiss 24-70 f/4 OSS? This lens will be the cornerstone of many A7 and A7R outfits, if it can perform up to the level of the best 24-70s on the market now (the Canon 24-70 f/2.8L and the Zeiss 24-70 f/2.8), or better. The use of only 12 elements instead of the more typical 16, but with fully five aspheric elements and one ED element are both big departures from past practice, but may together have made the lens smaller and lighter as well as sharper and better corrected in general. Certainly the use of 3 aspherics in each of the new 35 f/2.8 and 55 f/1.8 Zeiss FE lenses would appear to have helped to achieve the best MTF performance I’ve ever seen in each of these two focal lengths. In fact your published MTF for the 55 at f/8 is the best I’ve ever seen for any lens, period, at any aperture (among hundreds, including many high end medium format digital view camera optics). Stunning, and the few good samples I’ve seen to date confirm this virtually perfect performance, at least on the A7 (samples from in Korea). Most commenters don’t seem to have noticed this remarkable achievement. The MTF data are available on the Sony pages for these lenses (but unhappily, not for the 24-70).

    PS: I am hopeful that using a right-angle Micro B USB male to Micro B USB female adapter will allow your remote/electronic cable release to not stick too far out the left side of the camera after all. They are available both left-hand and right-hand on eBay, one to stick up and one down, to avoid bumping into the arca-swiss clamp when the camera is mounted for vertical shooting. A few dollars only.

  24. Alex wrote: October 30, 2013 7:14pm

    Im rather skeptical about Sony’s offer in terms of customer satisfaction and firmware updates..which is the main reason why i still haven’t pre-ordered one of these A7/A7r yet. Rather fed up with the way Sony handles customers needs with my RX1 purchase earlier. It’s been out for almost a year and still we haven’t seen a single firmware released for it..all what most users have been asking was for the MF peaking assist to have an option to NOT zoomed in…a smaller/more precise autofocus point..slightly increase the AF speed, and some video enhancements..all of which I’m sure can easily be done with a firmware upgrade…heck even the now redundant Fujifilm X100 still came out with yet another firmware update a couple of weeks ago which further increased it’s AF speed by some 20%….it’s rather disappointing how sony does its business..lack of firmware updates and rather than making customers happy with their purchases with timely updates, they prefer to milk their customers with their way of “squeezing toothpaste out of the tube” in offering enhancements in NEW products every year…

    Even my leica’s had firmware updates lolz..for me the sony experience is not all that satisfying..better wait for the A7/r mark ii or mark iii’s in a year or two when they finally can put all the right stuff in IMHO

  25. Emilian Chirila wrote: November 1, 2013 6:20am


    Can I used a Voigtlander Ultron 40mm f/2.0 SL II with a Sony A7 or Sony A7R ?

    Thank you,


  26. Lee Brun wrote: November 2, 2013 6:31pm

    Any chance of an adaptor for legacy Minolta MD mount lenses? Also, a version of the A7 but in an APS size sensor would be great for people not wanting or needing shallow depth of field but desiring extra reach with shorter focal length lenses. Add in body image stabilization that works with old legacy lenses and you have my camera.

  27. Vivek wrote: November 3, 2013 4:43am

    Sony ought to invest in hightech materials to suppress the (physical shutter) noise while enabling good heat dissipation from the tiny bodies. It will not cost much to do this. Think in that direction, please.

    Also, I wonder when Sony will come up with new sensors for their own cameras and not make them for Nikon first and wait 2 years to use them for themselves.

    Why not try and sell stuff like Q line to other manufacturers? :)

  28. John Taylor wrote: November 4, 2013 10:51am

    This camera appears to be exactly what I’m after.As a very satisfied user of your RX100 I have little doubt that, build,handling and image quality will be excellent. However I am a Nikon DLSR owner and have built up a lens collection to support. Will you be supplying an adaptor for Nikon lenses and will the A7 systems still work i.e TTL metering and autofocus e.t.c

  29. Jacques Dubé wrote: November 6, 2013 8:57am

    “We realize that there were rumors out there about a successor to the NEX-7 and we hope we can help clear things up. The α7 and α7R Full Frame cameras represent a new level of performance for the E-mount system and are therefore not direct successors to NEX-7.”

    Does that mean that Sony is letting down those who invested in the APS-C, E-mount system, and especially its quality lenses? And will there eventually be a successor to the NEX-7 with an APS-C sensor?

  30. Gavin McGregor wrote: November 10, 2013 2:28pm

    Trying to find answers from Sony regarding the time lapse app support for the A7/ A7r. The camera has no input for an intervalometer, so app support is essential for the camera. Especially as it is so small and light. It is perfect for lots of time lapse applications. Can Sony get this up to date shortly?!?

    1. Joe wrote: November 28, 2013 10:47am

      Seconded… this camera will be amazing, but it’s off my list if it doesn’t have an intervalometer option for time-lapse photography. The NEX time-lapse app is a lightweight, so an improvement over that (actually, just improve that one and make it work on both platforms!) is a must.

      1. Zachek wrote: December 27, 2013 11:18pm

        Thirded. I’ve already bought the A7r never in a million years would I have assumed it would ship without support for the Time Lapse app. Doesn’t seem like rocket surgery for them, you just put out an upgrade for the app on the “playmemories” store (such a silly name) and voila! But I am an Apply guy who has only recently begun to explore the “sony” way of doing things and these little disappointments have increasing become less and less surprising each time. Software Quality Control and the Human Interface seem to be totally foreign concepts to this corporation.

    2. TJ Sheridan wrote: January 2, 2014 1:17pm

      This should be #1 priority!

      I’ve been holding off purchasing this until Sony releases or announces the timelapse app for the A7R. If they’re going to release the camera and then blow off expanding their line of apps for it, it’s not worth buying. It should allow exposure lock and gradual exposure adjustment over time.

  31. Gk wrote: November 26, 2013 8:48am

    Since A7 has wifi, Do we have any app for IPAD / android to remotely controlling camera and taking pictures ?

    1. Katja wrote: December 25, 2013 7:09pm

      Yes, it’s called playmemories (for some reason?!) and it’s not very complete… On the a7, you cannot do any timelapse, bulb, touch focus, etc…. What a shame!!!

  32. artem wrote: November 26, 2013 9:57pm

    Please say, where we can send a wishes to the future firmware updates?

    I think, it would be very usefull, if focus peacker windows jump to recognized face.

  33. Hans Bonnevier wrote: December 12, 2013 1:01am

    Are there any difference between LA-EA2 and LA-EA4 in size?
    Are the housing exact the same?
    I have to buy a L-plate from Really Right Stuff, and they only make them for LA-EA2. (at the moment)

  34. Tom Sharpless wrote: December 14, 2013 6:24pm

    A7r is a magnificent product that needs a few firmware improvements to be a perfect pro camera for for landscape, architecture, panorama and still life. Most notably 5-level exposure time bracketing and a real intervalometer function (built-in, NOT via WiFi). And remote control apps (tethered and wireless) must be able to set basic shooting controls.

    1. Shauna S wrote: January 2, 2014 1:47pm

      Agreed on all points, especially the built-in intervalometer.

      Personally, I think they should just go open-source so somebody else can build a real professional intervalometer and HDR/bracketing system to match the quality of the hardware.

  35. Jim Heric wrote: December 19, 2013 8:47pm

    Does the new SELP18105G 18-105 F4 G OSS lens have full frame coverage to be used with the a7 & a7r cameras ?

  36. Katja wrote: December 25, 2013 1:18pm

    I just bought an a7 and I am shocked to see that there is not app doing remote control with touch focus, nor bulb remote nor timelapse, not even mentioning bulb ramped timelapse. Geez, send your developer back to work guys, this obvious stuff is really missing! Besides that, great camera… But why do you mess up with the raw files so much? Leave it be! Let us do the work :) gives us affordable pancake lenses (wide angles please, and a 24-70 f/2.8! ) I am already looking forward not to have to carry my heavy {other brand} material around …
    Cheers, k

  37. Victor wrote: December 27, 2013 5:40pm

    I am so confused. For the A7 when I was going to buy and adapter for the lenses for a canon full frame DSLR (Mark 5 d2) the canon sales person told me to buy the LA- EA4 adapter. Now I read in 2 forums that is not the case. What do you say please.
    Thank you

  38. Ian wrote: December 29, 2013 8:07am

    Will Sony add more remote control options to their cameras via wireless devices? It would be nice to have aperture, shutter speed and other necessary controls available. A local wifi device option would be nice also in case wifi is not available where you are shooting. There really are not any aftermarket products available as an option for Sony users as there are for other camera manufacturers.

  39. jaspat3 wrote: December 30, 2013 8:05am

    Is Sony working on a solution to eliminate/reduce the effects of shutter vibrations on Alpha 7R?

  40. jeremy wrote: January 2, 2014 12:48am

    Love to get more info on the full frame lenses coming in 2014. I’ve been using the 18-200 lens a lot on my nex, so versatile and great for videography, but only getting 10mp size on the a7 is a huge whack. There must be plans for a full frame lens on these specs in the hopefully near future?

  41. Brian Shelton wrote: January 5, 2014 7:40am

    Thanks for making these great cameras (A7 and A7R).

    Is it possible to add the electronic first curtain shutter to the A7R as is on the A7? If so, can this be done with firmware upgrade?

  42. james b wrote: January 6, 2014 4:50am

    However, I do consider this to be a serious issue because the SONY A7r(ILCE7R)is of special interest to landscape and industrial shooters and I hope Sony can offer a firmware fix soon. look at again :
    7R sony users around the world wait for repairs shutter vibration with the new firmware or repair not too long to wait, can make all disappointed.
    thanks, hope soon news firmware or repair hardware

  43. Alex wrote: January 22, 2014 3:02pm

    I didn’t see a 18-200 lens in the roadmap for FE mount for A7 cameras.
    What is the best Full frame compatible 18-200 lens you recommend for A7? I have the Adaptor so it could be A mount or E mount.

  44. Ross Wilson wrote: January 27, 2014 6:33pm

    When is Sony going to provide direct wireless support for A7R? Having to use playmemories is plain dumb, as is need to have an active router.
    On a shoot, would like simple peer-to-peer communication with a PC / laptop, allowing user to browse camera folders and download desired shots, as with USB.

  45. Shane Phillips wrote: January 29, 2014 11:03am

    A7/A7r much needed firmware requests and suggestions.

    1. Focus Magnifier / Zoom in one button press like NEX. An additional menu option would be to have the option to change the behavior of the one click, where one click can equal any of these 3 user pref. Maximum magnification first, Minimum magnification first or the current style framing mode.

    2. Startup times need improved to feel like a pro tool. Currently the camera is inconsistent here. Agreed that major work is needed on power management, start-up/wake-from-sleep times, and lag when changing settings.

    3. Buggy system. For example, when ISO is mapped to default wheel location, sometimes it simply does not work when wheel is turned. This is not acceptable, as I’ve had to map a backup button for ISO for when this bug happens. It happens often.

    4. Fix the auto sensor so that it doesn’t mistake the shirt/belly as an eyeball and switch to the viewfinder…even though one is shooting with the screen. An option to adjust the sensitivity of the back screen in proximity to the body/eye before switching would be nice.

    5. Option to completely turn off LCD (not just turn display black
    INCLUDING the backlight.)

    6. Manual lens data entry, room for at least 10 lenses.

    1. Davidz wrote: February 12, 2014 10:13pm

      Another suggestion
      If sony was able to make the A6000 worlds fastest AF, hope there is a chance to update the A7 AF, well, if not the worlds fastest, I can live with that…:)
      Only have the 35/2.8 and lets face it, in not ideal conditions – takes its time to find focus.
      And this gets worst with the 55mm, as I read some users experience. Any comments?

  46. eric wrote: February 14, 2014 7:13am


    Does anyone know if Sony will add a few extra aspect ratios to a firmware update? Being able to do ie 4:5 perfect for head shots. The d800 has this feature and lets me AVOID cropping in photoshop. You have no idea how much time this saves. Also, this will improve your framing at the time of shot vs this new I will just crop it in post stuff. Please inform, consider , thank you!

  47. Andrew Knox wrote: April 7, 2014 4:30pm

    Is the a7s region locked or switchable in conjuction with a card format? No region switch and it’ll be a GH4 purchase.

  48. Le Dao wrote: June 15, 2014 8:40am

    I am starting to shoot Gigapans and thought the A7R was the way to go. DSLR users with Canon Lenses and thought pairing the A7R with adapter would give great IQ.

    Sadly I was very wrong and I am going to be an Ex Sony Camera user, because the A7R doesn’t yet live up to expectations. all have been discussed in the topics but essential for me was:
    zoom in on screen to manually focus wide angle manual lenses.
    Remote shutter release options are poor, made my own so its possible but just not very professional.
    Vibration from Shutter every comparison I have done between the A7R and the Canon 5D mark III above 100mm FL the Canon pictures are sharper and are therefore better. On a sharp 400mm lens it was hopeless.
    Also while I have technically owned this for two weeks I have only had it in my possession for a weekend as a firmware upgrade bricked the camera and its currently with Sony for repair.

    The potential of this sensor and body size is very high but let down by the camera implementation. The work around for vibration, I found was to use two tripods and I could improve (reduce the vibration). The overall Gap between a mature DSLR and this camera is still too large. I wish you all well.


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