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Sony City at SXSW Music 2013

by Kathleen 03/07/2013

Sony is back at SXSW Music (March 13-16) this year, and we’re taking over 2 official festival venues to create a Sony City. From awesome bands to showing off our newest gadgets – this is a destination not to be missed.  Check out all the details below. See you in Austin!

Sony City Locations

*Sony City is open to all SXSW badge holders.

What’s happening

  •  Photo Souvenirs  – Post a photo to Instagram with #SonyAudio or #SonySXSW and get an Instaprint photo printout to take home.
  • Giveaways –  Be the first to check in at Sony City on Foursquare every hour and you could score Sony Headphones and other freebies. See official rules here.
  • X Headphones demos – Stop by and be one of the very first to test out our new model of Sony X Headphones.
  • Concert shooting opps –  From the side stage,  capture concerts using the Sony α NEX-5R Camera or the Sony Action Cam. You may even see an artist or two using the camera to capture the action from the stage.
  • Speaker balls showcase – Love playing your music loud? Then you need to check out the Sony Speaker Balls – small speakers with mighty sound.


Who’s Playing

Get the Full Schedule and Line-Up Here.

Six Lounge / 4th and Colorado

  • Luella and The Sun
  • Supersubmarina
  • A Life Once Lost
  • Little Green Cars
  • Bobby Long
  • Lesley Pike
  • Sallie Ford
  • Gold & Youth
  • The Darcys
  • Escape the Fate



  • Third Eye Blind
  • Joey Bada$$ with Pro Era
  • Billy Bragg
  • The Lone Bellow
  • Thao and the Get Down Stay Down
  • Dawes
  • Pyyramids
  • Shiny Toy Guns
  • American Fangs
  • Kat Dahlia



*Click here to view the official rules for the SXSW Sony City/Music Unlimited Instagram Contest


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  1. Omega Broadcast wrote: March 22, 2013 6:46am

    Here is a photo set from SXSW using the NEX-6 with a 10-18 lens. Some of the phortos in the set were taken with a point and shoot. Email with any questions!


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