Instagram Contest: Spreading the Sony Love

by Callan 12/04/2012

Ladies and gents, the time has come to pull out your cameras and your phones, and prepare for our holiday Instagram contest. We enjoyed all of your entries to the #SonyX contest so much that we thought, heck, why not do it again! So to celebrate all the love that is in the air for the holidays, we are launching #Sonylove, a contest where one simple photo could get you some awesome prizes.

Here’s how it works:

First off, you have to be a registered member of Instagram. If you aren’t on there yet (what’s taking you so long?!) it’s super easy to sign up. If you already are a grammer, make sure you are following @sony.

Once you’ve got yourself all set up, all that’s left is to enter a photo using the hashtag #Sonylove. What type of photo you ask? Anything that you think represents “love”. It can be a person, product, place or simply something symbolic. The idea is that it is pretty open ended so you are welcome to get creative as long as you keep it to one entry per day (any more will disqualify you).

Now, we did come up with a way for you to earn an extra entry per day, if you so desire. All you have to do is share a second photo of any Sony product you love using the same #sonylove hashtag. This can be any product – old or new – as long as you love it. Pretty easy way to enter, considering the prizes…

So what are these prizes, you are most likely wondering. Well there are two ways to win. One, we’ve got a daily sweeps running and every day and we will choose one random entrant from that day and give them a $50 Sony Store gift card, just for entering.

In addition to the sweeps, there will be a contest with one grand prize winner and five runner ups. For our contest we are giving out the highly coveted, brand new, RX1,  Vaio Duos, NEX-5Rs, Xperia ™  Tablets, X Headphones and Sony Action Cams.

The grand prize winner will be the lucky one to go home with the RX1 – the world’s first fixed lens, full frame camera. This thing is a beauty and has gotten a lot of love from the press (who are the only ones to have seen it at this point). Steve Huff of Steve Huff Photo said, “Any way you look at it this camera is special. It is REVOLUTIONARY instead of EVOLUTIONARY.” Since this camera isn’t even out yet, our grand prize winner will be one of the first in the country to own this state-of-the-art RX1. Sweet, right?

If you are the first runner up, you’ll get your hands on not one but two Vaio Duos. Why two? Well for each of our runner-ups we are giving two prizes so that you’ll have one to keep and one to give. As you’ve probably heard, we are into giving this season and wanted to spread the giving love with our prizes. Pretty sure anyone who gets a Vaio Duo from you will think you are basically the best person ever.

The second runner up will get two NEX- 5Rs. This camera flaunts 16.1 mega pixels, an APS-C size sensor, and the tiny body the NEX line is famous for. And best of all, this version comes with Wi-Fi and all sorts of fun apps to improve your photog experience.

The third runner up will get two of the new Xperia S Tablets. The AndroidTM tablet features a universal remote, guest mode for individualized profiles, and all the apps you could ever want. Plus, it looks pretty sweet.

Our fourth runner up will get two pairs of the new Sony X headphones. With 50 MM driver units and some serious noise isolation capabilities, these bad boys are making a statement in the world of headphones. You can check out what they look like here on some of the entrants of our last Instagram campaign.

And last but not least, our 5th runner up will get two of our brand new action cams. These little guys record in HD and have Wi-Fi to let you share your content quickly and easily. If you haven’t seen them in action yet, check out this popular Social Cam video of the camera in use.

So now that you know what is at stake, check the official rules here for the sweepstakes as well as the contest and then start gramming and spreading the Sony Love. Good luck!

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Add Comment

  1. Anonymous wrote: December 4, 2012 9:06pm

    Love this idea,Sony products work for me!

    1. Callan wrote: December 5, 2012 6:45pm

      Wonderful! Glad to hear it.

  2. Anonymous wrote: December 5, 2012 4:46pm

    sony is love sony for all

    1. Callan wrote: December 5, 2012 6:44pm

      Thanks for spreading the love!

  3. Anonymous wrote: December 6, 2012 5:51am

    Ofc everytime just for U.S.A resident…

  4. Anonymous wrote: December 8, 2012 1:37am

    Question: Can the same picture be used to re-enter each day’s drawing or must each picture be unique? Also, official rules say “upload a photo of something that you love” but here on this blog it says to upload anything “that you think represents “love”. It can be a person, product, place or simply something symbolic.” Something I love and something that I think represents love is two different things. I could love vegetables but I don’t think that represents love. So which is it?

    1. Kathleen wrote: December 10, 2012 2:43pm

      Hi there, thanks for reaching out. Yes, the picture you use to re-enter each day should be unique. And your entry could speak to either something you love or something that you think represents love. We’ll take both types of photos!

  5. Anonymous wrote: December 11, 2012 1:21pm

    Cool contest an I have one question: if I win the daily contest, am I still elligible to win a grand prize? The grand prizes are super cool and I would LOVE some new Sony products this Christmas.

    1. Kathleen wrote: December 12, 2012 1:09pm

      Yep, you are!

  6. Anonymous wrote: December 16, 2012 5:58pm

    Question: How will we be notified if we do win? Comment on the photo?

    1. Kathleen wrote: December 17, 2012 6:05pm

      That is correct! Good luck!

  7. Anonymous wrote: December 16, 2012 7:04pm

    When does this contest end?

    1. Kathleen wrote: December 17, 2012 6:05pm

      Hi there, it ends Dec. 31. Thanks for reaching out!

  8. Anonymous wrote: December 18, 2012 9:21am

    Just wrote a blog post reviewing 5 different compact cameras and the Sony came out on top:

    I don’t suppose that could count as entry, huh? ;)

    Sounds like a fun contest and we’ll definitely take part!

  9. Anonymous wrote: December 20, 2012 1:29pm

    How are you announcing and contacting the daily winners?


    1. Kathleen wrote: December 21, 2012 11:50am

      Hello! We’ll be reaching out by comment on the winners’ photos.

  10. Anonymous wrote: December 28, 2012 10:29pm

    who has been winning since christmas? have not seen comments on anyones photos…

  11. Anonymous wrote: December 29, 2012 12:20pm

    Which are the top contending photos right now?

  12. Dwayne wrote: December 29, 2012 12:37pm

    How do I use the facebook like button to share this post?

  13. Elofar wrote: January 8, 2013 8:00am

    Have the winners been contacted/announced yet?

    1. Callan wrote: January 16, 2013 4:10pm

      Potential winners are being contacted this week and once they are verified we’ll be able to share the full list. Thanks!

  14. Anon wrote: January 11, 2013 10:14am

    Still waiting on the winners list..

    1. Callan wrote: January 16, 2013 4:12pm

      Hi There,

      Thanks for the patience. There were many, many amazing photos submitted and we have gone through them all with a fine tooth comb. We are beginning the process of notifying potential winners this week.


  15. Anon E. Mouse wrote: January 16, 2013 3:54am

    Hi Sony,

    I hope you had a nice CES. I imagine that takes up much of your time and you need a little recovery afterwards. I hear looking at tons of wonderful images can be quite soothing … :).

    Anyway many of us are still crossing our fingers and would love to know what’s going to happen with this contest.

    Have a good one!

    1. Callan wrote: January 16, 2013 4:14pm

      You are quite correct, CES does take up a large chunk of the team’s time and we are quite thrilled to return to normal life now. We’ve begun contacting winners so stay tuned.


  16. Vanessa wrote: January 16, 2013 5:42pm

    Hello! I received a notification on my phone from IG & all I could read was it was from sony & Congrats….When I opened up my IG to read the rest of the message I was unable to find the message anymore. Did you all contact the winners already? I know we must contact you by email within a certain timeframe after we are contacted of a win. Just want to make sure if I was contacted so I can respond. Id appreciate any feedback. My IG is @vane55aluna

  17. Kelly E wrote: January 30, 2013 7:15am

    Hi! I received notification yesterday that I was a potential winner. I emailed but haven’t heard back. Just wanted to make sure it was received since I had to respond by today? Thank you so much! I am so excited to win!

  18. Elizabeth C. wrote: February 28, 2013 6:48pm

    I love you so much Sony. I received my prize today. Omg, I thought it would just be a regular laptop but it’s the ultrabook!! I’ve been checking this baby out for awhile and I can’t believe I now own it!! Words cannot express my love for you. <3


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