Shoot it. Tag it. Win it. #SonyX Instagram Sweepstakes

by Katie 11/16/2012, in Contact the Blog

Do you live music? Enjoy Instagram? Then this sweepstakes is just for you.  Today we’re launching a nationwide search for all music-inspired Instagram photos tagged with the #SonyX hashtag. In honor of our recent X Headphones debut and appreciation for all things music – we’ve lined up some pretty sweet prizes for a few lucky winners.

Got your attention? Here are the details to enter for a chance to win free Sony X Headphones, Sony gift cards and the crème de la crème grand prize, an all-inclusive trip for two to see a Sony Music artist in concert.

Take a look at some of our favorite submissions so far. Maybe they’ll inspire you.

Great photo courtesy of @omar_tenorlife.

@themrperkins’ pup wanted to get in on the action, too
Digging the colors in this pic by @223design.

 @zinmaster’s cool/creepy Android figurine has an “X” for an eye. We’ll take it!

How it Works (October 25 through November 26)
  • Follow @Sony on Instagram
  • Take a photo and upload to Instragram with the hashtag #SonyX
  • Photo can be an image of one of the following:
    1. Snap a shot of X Headphones at any Sony Store retail location with #SonyX
    2. Bought your own X Headphones? Take a photo of them with #SonyX
    3. Take a picture that is inspired by the X headphones with #SonyX
    4. Take a photo of anything music-related with #SonyX
    5. Take a photo of any X with #SonyX


  • Grand Prize – Trip for 2 to see a Sony Music artist perform including:
    • 3 Days 2 night stay in designated hotel
    • 2 Roundtrip airplane tickets to concert location
    • 1 pair of X Headphones
  • 4 Runner-ups will each receive one pair of X Headphones
  • 100 people will win a $25 gift card to Sony Stores

Winner Selection

  • 106 winners will be selected at Random
  • One Entry per person
  • Can only enter via Instragram with #SonyX

Make sure to check out the Sony X website for more information about the headphones and take a look at the fine print below for questions about the sweepstakes. Stay tuned #SonyX.


*By Submitting your photo to Instagram for this sweepstakes, you automatically comply with these Official Rules, including, without limitation, the “Entry Requirements” section below.




NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. ENTRY OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES OR DISTRICT OF COLUMBIA WHO ARE AT LEAST EIGHTEEN (18) YEARS OF AGE OR LEGAL AGE OF MAJORITY IN THEIR STATE OF RESIDENCE ON DATE OF ENTRY. Void in Puerto Rico, all U.S. territories and possessions, and where prohibited by law. This promotion is in no way sponsored, endorsed or administered by, or associated with Instagram OR FACEBOOK. Any information provided is being provided to the Sponsor and not INSTAGRAM OR FACEBOOK.


1) SWEEPSTAKES CALENDAR AND TIMING: The Sony X Headphones Instagram Sweepstakes (the “Sweepstakes” or “Promotion”) starts October 25, 2012 at 4:00:00 PM Eastern Time (“ET”) and ends November 26, 2012 at 11:59:59 PM Pacific (“PT”) (the “Sweepstakes Period”). The Sponsor’s computer or that of its designee is the official timekeeper for this Sweepstakes.

2) ELIGIBILITY: This Promotion is offered and open only to [1] persons legally residing in one of the fifty (50) United States or District of Columbia; [2] who are at least eighteen (18) years of age or legal age of majority in their state of residence on the date of entry submission in this Promotion; [3] have an iOS or Android device that supports the Instagram application; and [4] have the Instagram application downloaded on their device and an Instagram account;  (“Participant(s)”).  Officers, directors and employees of Sony Electronics Inc. (“Sponsor”), Sony Store, Blue Orbit Productions, Inc., Marden-Kane, Inc. (“Administrator”), and each of their respective parent, subsidiary and affiliated companies, are not eligible to participate (“Promotion Entities”). This Sweepstakes is void in Puerto Rico, all U.S. territories and possessions, and where prohibited by law.


3) HOW TO ENTER: To enter the Promotion, a Participant first needs to have the Instagram application downloaded on their mobile device and to become a registered user.  On Instagram you must follow Sony’s account (@sony).  If you do not have an account you must create one.  Accounts are free. By submitting your information and creating an account, you agree to the terms of use and privacy notice of Instagram. If you do not agree to these terms of use and privacy notice, you cannot create an account, or participate in this Promotion.  Before entering the Promotion, the “Photos Are Private” option in the account settings on your Instagram account must be set to “OFF”.  To enter the Promotion upload a photo of one of the following images on Instagram. 1) Go to a Sony Store that sells Sony X Headphones and take a photo of the X Headphones on display. 2) Bought your own X Headphones? Take a photo of them. 3) Take a picture that is inspired by the X Headphones. 4) Take a Photo of any “X” in the world. In the caption for the image include the hashtag “#SonyX”. All photos submitted according to the Official Rules along with the proper hashtag will be deemed an “entry”.  All entries must comply with these Official Rules
, including, without limitation, the “Entry Requirements” section below. All entries must be submitted during the Sweepstakes Period. Entries will not be acknowledged or returned. Limit one (1) entry per person for the entire Sweepstakes Period.  The individual who submits an entry will be referred to herein as “Entrant.” As part of the Sweepstakes entry process, Entrants may be required to indicate that they have read, accept and agree to be bound by these Official Rules including that they are at least eighteen (18) years of age.


Entry Requirements: To be eligible, entry must: (1) be in keeping with Sponsor’s image; (2) may not be obscene, indecent, or otherwise offensive (as determined by Sponsor and Administrator in their sole discretion); (3) not defame or invade the publicity or privacy rights of any person, living or deceased; (4) infringe, violate, or misappropriate any person’s or entity’s personal or proprietary rights (including copyrights, trademarks, or other intellectual property rights); (5) not contain (i) any words, statements, or images considered offensive to individuals of any age, race, ethnicity, national origin, religion, sexual orientation, or other protected class, or who are disabled, (ii) any threats to any person, place, business, group, or entity, (iii) materials that promote bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on age, race, ethnicity, national origin, religion, sexual orientation or other protected class, or disability, (iv) any materials that depict illegal acts, are sexually explicit, libelous, obscene, violent, hateful, slanderous, (v) content not in keeping with Sponsor’s reputation and image or (6) adhere to the Instagram Terms of Use set forth here and (7) not be owned by a third-party and/or be subject of or to any restriction or right that would in any way limit Sponsor’s right to use the entry as permitted under these Official Rules (collectively “Entry Requirements”). Failure to comply with these Entry Requirements, as determined by Sponsor and Administrator in their sole discretion, is grounds for an automatic disqualification from the Sweepstakes.


In the event of a dispute over the identity of any potential winner, the entry will be declared made by the authorized account holder of the account used for entry, and potential winner may be required to provide identification sufficient to show that he/she is the authorized account holder. It is the sole responsibility of the Entrant to notify the Sponsor in writing if the Entrant changes his or her email or postal address during the Sweepstakes Period. Proof of uploading an entry does not constitute proof of delivery or entry. All entries become the property of Sponsor and will not be returned to Entrant. Each entry must be taken by, manually key stroked and manually entered by the individual Entrant; automated and/or repetitive electronic submission of entries (including but not limited to entries made using any script, macro, bot, or sweepstakes service) will be disqualified and transmissions from these or related accounts, email or IP addresses may be blocked. Entries in excess of the disclosed maximum will not be counted. If the Sponsor determines that the content of the entry is obscene, offensive, or inappropriate, the entry will not be eligible for any prize consideration and may be withdrawn from the Sweepstakes at any time at the sole discretion of the Sponsor.


4) Prize Drawings and Notifications: Winners will be selected in a random drawing on or about November 28, 2012 from among all eligible entries received under the direction of Marden-Kane, Inc., an independent judging organization whose decisions are final and binding on all matters relating to this Sweepstakes. Within three (3) business days of the random drawing, Sponsor will notify potential winners by adding a comment from @sony to the potential winner’s photo submission on the potential winner’s Instagram account.  The comment will request that the potential winner email the Sponsor to the specified email address  with specific personal information (ex: full name, address, phone number, email address, date of birth, Instagram username etc.) and the original unaltered photo submission.  The potential winner, in Sponsor’s sole discretion, may be required to claim ownership of the Instagram account that submitted the winning photo, and may be asked to demonstrate control of the account. The potential winner must email Sponsor to the specified email address with the information that was requested from the Sponsor in the comment within two (2) days after Sponsor posts the comment notification on the potential winner’s photo submission.  Failure to respond to a comment notification with the requested information within two (2) days, may result in the potential winner being disqualified and an alternate winner selected.  If a prize notification or a prize is returned as undeliverable for any reason, the applicable prize will be awarded to an alternate winner. In order to receive the comment notification, the potential winners’ device and Instagram settings must be set to receive push notifications. Odds of winning a prize are subject to the total number of eligible entries received for the Promotional Period.  Limit of one (1) prize per person/household.


Potential winners are subject to eligibility verification and compliance with these Official Rules. Potential winners may be required to sign and return to Sponsor an Affidavit of Eligibility/Liability Release with (where lawful) a publicity release and travel release (Grand Prize Winner only) and W-9 Miscellaneous Tax Form for receipt by Sponsor by the due date indicated in the notification letter. If any required documents are not returned within the required number of days, or if any notification is returned as undeliverable, then prize may be forfeited and an alternate winner may be selected at Sponsor’s sole discretion. Acceptance of any prize constitutes permission for the Sponsor and its designees to use winners’ names and likenesses for advertising and promotional purposes without additional compensation unless prohibited by law. Failure to respond to prize notification or if prize notification is undeliverable will result in disqualification and an alternate winner(s) will be selected and notified.


5) PRIZES: One (1) Grand Prize – A trip to attenda concert by Sony Music artist in early 2013.. Prize includes two (2) tickets to a concert by Sony Music artist 3 Days/ 2 nights standard hotel accommodations (double occupancy), roundtrip coach class air transportation for winner and guest, roundtrip airport/hotel/venue ground transfers and $500 for meal allowance awarded in the form of check.  In addition, Grand Prize winner will receive one (1) Sony X Headphones. Approximate Retail Value: $3,699. Four (4) First Prizes: Each First Prize winner will receive one (1) Sony X Headphones. Approximate Retail Value: $299.00 each. One Hundred (100) Second Prizes: Each Second Prize winner will receive a Sony Store gift of $25.  Prize will be awarded in the form of a gift card and is subject to the terms and conditions as specified by issuer. Approximate Retail Value: $25.00 each. Total Approximate Retail Value of all prizes is: $7,395. Prizes are non-transferable. No prize substitutions allowed. Sponsor reserves the right, in its sole discretion, to substitute a prize of equal or greater value if advertised prizes become unavailable. Prizes may not be sold, bartered or exchanged by any winner. All details of any prize not specified herein shall be determined solely by Sponsor. By accepting a prize, each winner acknowledges compliance with these Official Rules. A
ll federal, state, or other tax liabilities arising from this Sweepstakes are the sole responsibility of each respective prize winner. Limit of one (1) prize per person/household.


Additional Conditions of Grand Prize Trip: Potential Grand Prize Winner and guest must be able to travel on the dates specified by Sponsor or Grand Prize will be forfeited and awarded to an alternate potential Grand Prize Winner. Sponsor reserves the right to change the trip dates that are stated in the Official Rules. Cancellation and change fees may apply. Trip does not include hotel and room incidental costs, gratuities, airline baggage fees, or any other items of a personal nature. Sponsor assumes no liability for injuries and no responsibility for delays caused by accidents, breakdown, or other conditions beyond control. Not responsible for loss or damage to property. No credit will be issued for unused days, inclusions or airfare credit. Other terms and conditions apply. Grand Prize Winner and guest must travel together and on the same itinerary, or prize will be forfeited and, at Sponsors discretion, awarded to a potential alternate winner.  Guest of Grand Prize Winner must be eighteen (18) years of age or older.  Travel arrangements must be made through Sponsor’s agent and on a carrier of Sponsor’s choice.  Reservations are subject to availability.  Grand Prize Winner and travel companion are responsible for obtaining travel insurance (and all other forms of insurance) that they may wish to obtain (at their own expense) and hereby acknowledges that the Sponsor has not and will not obtain or provide travel insurance or any other form of insurance. It is the responsibility of the Grand Prize Winner and travel companion to arrive at the designated airport in time for their flights.  Seat locations will be determined by Sponsor  who also reserves the right to remove or to deny entry to any Grand Prize Winner and/or his/her guest who engages in a non-sportsmanlike or disruptive manner, or with the intent to annoy, abuse, threaten, or harass any other person at the events.  Event tickets are subject to certain terms and conditions as specified by the issuer thereon. If Winner lives within a 100-mile radius of thecity of the concert, ground transportation may be provided in lieu of air transportation and no compensation or substitution will be provided for any difference in prize value.  All other expenses relating to acceptance of the Grand Prize that are not explicitly stated herein, such as but not limited to obtaining proper identification, taxes, baggage fees, other ground transportation, special seating assignments, meals above allowance, beverages of any type, laundry services, merchandise, room service, service charges, souvenirs, telephone calls and gratuities and tips are the responsibility of Grand Prize Winner and guest. No cash equivalents, transfers or substitution of prizes permitted except at the sole discretion of the Sponsor, who reserves the right to substitute a prize (or portion thereof) of comparable or greater value, at its sole discretion. Grand Prize Winner is responsible for the payment of all taxes on the prize. Grand Prize Winner is bound by the terms and conditions of all airlines, hotels and other third party service providers used in connection with the Prize.  Sponsor is not responsible if tickets, travel vouchers, certificates or other similar items are lost, stolen, mutilated or misplaced by Grand Prize Winner and will not be replaced or if booked transportations are missed for any reason.  Airline tickets issued in conjunction with the prize are not eligible for frequent flyer miles, and no code share flights may be used. The Prize cannot be used in conjunction with any other promotion or offer.  The Grand Prize Winner or guest must provide the hotel with a valid credit card for incidentals (including room service, mini-bar and pay-per-view television) and/or damages to the hotel room. In the event that any part of the trip or any of the events associated with the trip are unable to take place as planned, for reasons including, but not limited to scheduling conflicts, cancellations, postponement, delays, an event of force majeure, or for any reason whatsoever, then the remaining components of the prize shall constitute full satisfaction of Sponsor’s prize obligation to the Grand Prize Winner, and no other or additional compensation will be awarded. Complete terms and conditions of trip will be furnished with prize notification.


6) CONDUCT: This Sweepstakes is subject to all federal, state and local laws/regulations. By entering this Sweepstakes, Entrants agree to be bound by these Official Rules and the decisions of the judges that shall be final and binding in all respects. Failure to comply with these Official Rules may result in disqualification. Sponsor reserves the right at its sole discretion to disqualify any individual suspected of tampering with the entry process or the operation of the Sweepstakes; or to be acting in any manner deemed by Sponsor to be in violation of the Official Rules; or to be acting in any manner deemed by Sponsor to be unsportsmanlike or disruptive, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY A USER OR ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND COSTS (INCLUDING WITHOUT LIMITATION, ATTORNEYS’ FEES) FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.


7) LIMITATIONS OF LIABILITY: Promotion Entities assume no responsibility or liability for (a) any incorrect or inaccurate entry information, or for any faulty, failed, garbled or jumbled electronic data transmissions; (b) any unauthorized access to, or theft, destruction or alteration of entries at any point in the operation of this Sweepstakes; (c) any technical malfunction, failure, error, omission, interruption, deletion, defect, delay in operation or communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, satellites, servers, computers or providers utilized in any aspect of the operation of the Sweepstakes; (d) inaccessibility or unavailability of the Internet or any combination thereof, or; (e) any injury or damage to participant’s or to any other person’s electronic device which may be related to or resulting from any attempt to participate in the Sweepstakes or download any materials in the Sweepstakes. If, for any reason, the Sweepstakes is not capable of running as planned for reasons which may include without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which may corrupt or affect the administration, security, fairness, integrity or proper conduct of this Sweepstakes, then Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Sweepstakes in whole or in part.


8) ENTRANT RELEASES: All Entrants, as a condition of entry into the Sweepstakes, agree to release Promotion Entities, and their respective parents, subsidiaries, affiliates, divisions, distributors, suppliers, printers, application developers, distributors and advertising, promotional or judging agencies, Facebook and Instagram  from and against any and all liability, claims or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with accessing the Sweepstakes page; submitting an entry or otherwise participating in any aspect of the Sweepstakes; the receipt, ownership or use of any prize awarded; preparing for, participating in or traveling to and/or from any prize-related activity, or any typo
graphical or other error in these Official Rules or the announcement of offering of any prize. The winner shall bear all risk of loss or damage to their prize after it has been delivered. Sponsor makes no representations or warranties of any kind concerning the appearance, safety or performance of any prize. Except for residents of Tennessee and where prohibited by law, winners grant to Sponsor the right to print, publish, broadcast and use worldwide in any media now known or hereinafter known and without limitation the winner’s name, address, voice, statement, picture or other likeness, without additional compensation, for public relations, advertising and promotional purposes as may be determined by Sponsor.


9) WINNERS LIST: For the names of the prize winners, available after December 31, 2012, go to


10) SPONSOR/ADMINISTRATOR: Sponsor: Sony Electronics Inc., 16530 Via Esprillo, San Diego, CA 92127. Administrator: Marden-Kane, Inc. 1055 Franklin Avenue, Suite 300, Garden City, NY 11530.


This Promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram or Facebook. You understand that you are providing your information and entry to Sony Electronics Inc. and not to Instagram or Facebook. The information you provide will only be used for verification of your eligibility to participate in the Promotion. Please direct any questions or comments regarding this Promotion to Sony Electronics Inc.

© 2012 Marden-Kane, Inc. All rights reserved. These Official Rules may not be copied, edited, or used for any other purpose, commercial or otherwise, without the express written consent of Marden-Kane, Inc. 

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