Sony's Pin It To Give It

by Callan 11/29/2012, in Contact the Blog

Thanksgiving is over, we’ve survived the madness of Black Friday and Cyber Monday, and now, the holidays are just around the corner. (Yay!) And while the holidays mean something different for everyone, for us here at Sony, this season is all about giving.

You may have seen that we’ve been talking about giving for a few weeks now. We’ve shared videos of our ambassadors sharing what they love to give and we’ve begun doling out “random acts of Sony Love” on Twitter. But these are just the tip of the iceberg. Today, we are introducing our biggest giving event yet – Pin It To Give It. And this program isn’t just about giving, it is about giving back.

So what exactly are we doing? Well since us Sony peeps all enjoy Pinterest™, we’ve decided to celebrate the giving season by launching a Pin It To Give It board for Giving Tuesday. Every time one of you re-pins something from this board between November 27th through December 31st, we’ll give a dollar to the Michael Phelps Foundation and we’ll keep on giving until the end of the year or until we reach $25,000* – whichever comes first. The money will support their continued work with the Boys & Girls Clubs of America through the Foundation’s water-safety program, im. 

So, if you’d like to help us give back, head on over to our Pin it to Give it Board: and check out what we’ve pinned so far. If every one of our Pinterest followers re-pinned two things today, we’d already hit our $25,000 donation goal. Thanks in advance for helping us give back and happy holidays to you all!

*Sony is committed to donating at least $10,000 dollars to the Michael Phelps Foundation. To learn more about the foundation and its mission, visit: and
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