Call for Entries: Sony Readers Book Club

by Katie 10/25/2012, in Contact the Blog

Today we are pretty excited to announce the launch of our virtual Sony Readers Book Club. If you or someone you know can’t get enough good reads and wants to get in on the #SonyReader conversation, here’s the low down:

Each month, Sony Reader Store will select a book of the month to feature in a virtual Book Club gathering, an online chat with the author, on the Sony Reader Store Facebook and Twitter pages. Starting November 28 you’ll get the opportunity to chat about the book of the month with the author and fellow book lovers.

Here’s a quick look at the lineup for our first four months, but also check out the Reader Store for full details on each book:

            1. November 28 (12:30 PM PST): Daughter of Smoke & Bone by Laini Taylor
            2. January 16 (12:30PM PST): Flight Behavior by Barbara Kingsolver
            3. February 15 & 16 (1:30PM PST): The Black Box by Michael Connelly
            4. March 14 (12:30 PM PST):  When It Happens To You by Molly Ringwald


And wait, there’s more, we are also looking for 25 VIP members to join ‘Sony Readers Book Club’ who will each receive a Sony Reader device and cover with light, as well as the first four Book of the Month ebooks for free. In February, the 25 VIP members will also be invited to an in-person book club and meet-and-greet with author Michael Connelly in Los Angeles. The VIPs will receive airfare, hotel, transportation and meals for the duration of the weekend – pretty sweet deal. All we ask is that you read the books and participate in the chats.

If you have a passion for reading, have a social media presence and would like to be one of the 25 VIPs, you can enter by emailing us at and answering the questions below by November 1. Make sure to note Sony Readers Book Club VIP in the subject, too.

  • Name
  • Date of birth
  • Daytime phone number
  • Preferred email address and mailing address
  • Links to social media sites you are on (Facebook, Twitter, Pinterest, etc.)
  • Answer the following questions:
    • How often do you read? Please answer in 100 words or less
    • What is your favorite book?  And Why? In 100 words or less, describe this book and explain why it is your favorite book.
    • What is your favorite genre of literature?
    • Why would you like to be a member of the inaugural Sony Readers Book Club?  In 250 words or less, please explain your qualifications for being a member.
    • Will you be able to attend all four book club chats on November 28, January 15, March 14 at 12:30 PM PST and attend a three day, two night trip on February 15 and 16 and 17. Please provide your answer.
    • Do you currently own a Sony Reader?   If so, which model?

Interested? Want more details? For more information on the Sony Readers Book Club, including book titles and authors, chat schedules and VIP member submission information, please visit and follow the conversation online #SonyReader.






Sony Electronics Inc. (“Sponsor” or “Sony”) is looking for real, energetic, enthusiastic consumers who have a presence on social media channels and a passion for reading to participate in an exclusive online book club for five (5) months to read four ebooks and participate in monthly chats with authors and other book lovers.  Three (3) chats will be virtual and will take place on Facebook or Twitter.  The fourth chat will take place inLos Angeles, CA. Sony will provide each member with a Reader device, a cover and the four (4) ebooks.  Sony will also supply round trip coach airfare and hotel accommodations for each member to attend the final chat inLos Angeles.  There is no membership fee.  As a member of the Sony Reader Store Book Club, members are required to read the ebooks provided and be involved with the monthly virtual chats which include the authors of the ebooks provided.  Sponsor is seeking twenty-five (25) candidates, eighteen (18) years of age or older who are legal residents of the fifty (50)United Statesor DC.


Terms & Definitions: 

Application – a complete application consists of submitting an Application Information Form and Essay responding to the six (6) questions in section #2 below.  Your application submission must be complete and contain the Information Form and Essay in order to be considered for review by Sony.

Participant – a person who submits an Application for review by Sony to be a member of the Sony Reader Store Book Club.

Member – is a Member who has been selected by Sony to be a member of the Sony Reader Store Book Club. There will be no more than twenty-five (25) Members.



Sponsor will be accepting Applications for the Sony Reader Store Book Club (or “Program”) beginning on October 25, 2012 through November 1, 2012 (“Application Submission Period”).  All Applications must be received by 5:00 pm Pacific Time (“PT”) on November 1, 2012.


Go to for instructions on how to submit the application. Email the following information: your name, date of birth, daytime phone number, email address, and a url to your Facebook, Twitter, Blog, and/or Pinterest profile along with your answers to the essay questions to ( You will receive an automatic confirmation of your submission.  Application submission must be in English.  There is a limit of one (1) Application submission per Participant.  If not enough eligible qualified applications are received during the Application Submission Period the Sponsor may extend the deadline for receipt of Applications.  Should the Application Submission Period be extended a notice will be posted at



Please tell us about yourself by answering the following questions:

1 – How often do you read? Please answer in 100 words or less.

2 –What is your favorite book and why? In less than 100words, describe this book and explain why it is your favorite book.

3 – What is your favorite genre of literature?

4 – Why would you like to be a member of the inaugural Sony Reader Store Book Club?  In less than 250 words, please explain your qualifications for being a member.

5 – Will you be able to participate in all four Book Club chats on 11/28 at 12:30PM PT, 1/15 at 12:30PM PT, 3/14 at 12:30PM PT and attend a three day, two night trip on February 15th and 16th? Please provide your answer.

6- Do you currently own a Sony Reader?   If so, which model?





If selected as an official Sony Reader Store Book Club Member, Member will receive:

A Sony Reader device, a cover and four (4) ebooks selected by Sony.  In addition, Member will also receive a 3 day/2 night trip to Los Angeles, CAin February 2013 to participate in an in-person book club event. The trip includes: round trip coach airfare for Member from a major commercial airport (selected by Sponsor in its sole discretion) nearest Member’s primary residence to Los Angeles, CA, two (2) nights standard hotel accommodations at a Sponsor selected hotel, a food and non-alcoholic beverage allowance not to exceed $150 (as determined solely by the Sponsor)and ground transportation  between airport/hotel/location of event in Los Angeles. Sponsor reserves the right to substitute ground transportation for air transportation if a Member resides within one hundred fifty (150) miles of Los Angeles, CA.  The air transportation, ground transportation, and accommodations will be at the sole discretion of the Sponsor.  Exact travel dates are determined at the sole discretion of the Sponsor.  The approximate retail value (“ARV”) of Program rewards: $1,779.99 each.  Value of trip may vary depending on point of departure, travel dates and fare/rate fluctuations and no compensation will be provided to a Member because of these fluctuations.  Member is responsible for any and all taxes associated with the trip, Sony Reader and ebooks and may be required to complete a W-9 Form for IRS tax purposes.  Additional conditions of trip:Members are responsible for obtaining and must have valid ID or other required documentation for travel.  No responsibility is assumed by Sponsor if the proper travel documents are not obtained by a Member by the date specified by Sponsor.   Members are responsible for obtaining any travel insurance (and all other forms of insurance) that they may wish to obtain at their own expense and hereby acknowledges that the Sponsor has not and will not obtain or provide travel insurance or any other form of insurance.  Members are bound by the terms and conditions of all airlines, hotels and other third party service providers used in connection with the trip.  Sponsor is not responsible if tickets, etc are lost, stolen, or misplaced by a Member and will not be replaced or if booked transportations are missed for any reason.  All other expenses not stated herein as part of the trip, including, but not limited to: hotel taxes, additional ground transportation, travel insurance, room service, bag check fees, parking fees, laundry service, merchandise, souvenirs, telephone calls, tips, gratuities and service charges, are the Member’s sole responsibility.  Exact dates and locations are subject to change, and are at the sole discretion of Sponsor.  Specifics of trip are subject to availability and Sponsor’s sole discretion. Other restrictions may apply.



Members will be required to:

  • Make a five (5) month commitment to be a member of the Sony Reader Store Book Club.
  • Read the four (4) ebooks provided by Sony.
  • Participate in the monthly Book Club chats on Facebook.
  • Make one (1) trip toLos Angeles,CA(expenses included as stated above) to participate in the final Book Club chat in February 2013.
  • Members will forfeit their participation in the Sony Reader Store Book Club if they (i) do not return the required Sony Reader Store Book Club Member Agreement, Travel Release and W-9; (ii) are not available or do not have the ability to travel on dates specified (currently planned for February 2013), (iii) cannot make a five month commitment to be a Member of the Book Club; and/or (iv)  do not participate in ongoing activities (such as but not limited to participating in monthly chats, providing feedback on books and sharing ideas) in support of the Sony Reader Store Book Club.


Sony in it sole discretion has the right to terminate this Program and/or its relationship with any Member at any time during a Members’ five month tenure on the Sony Reader Store Book Club should a Member be deemed to not be fulfilling their responsibilities.



How does Sponsor select the Members?

At the end of the Application Submission Period, all Applications will be reviewed by Sponsor or its representatives based on the criteria which will be weighted equally listed below:

  • Energy, enthusiasm and passion for reading
  • Relevance to Book Club qualities
  • Presentation and Expression




Participants selected to be a Member will be contacted on or about November 5, 2012 by phone and/or email by Sony and/or its Program Administrator. If you are selected as one (1) of the twenty-five (25) Members you will be required to execute a Sony Reader Store Book Club Member Agreement which must be returned within five (5) days of initial issuance of written notification.  If such documents are not returned within the stated timeframe the corresponding Member will be disqualified and an alternate Participant will be selected and notified.



Submitting an Application in this Program is open to persons who, as of their Application submission during the Application Submission Period, are eighteen (18) years of age or older and who are legal residents of the fifty (50) United States or District of Columbia.  Employees, officers, directors, agents, representatives and their immediate family members or residents in the same household (whether legally related or not) of Sponsor and its parent company, affiliates, subsidiaries, advertising and promotion agencies, legal and financial advisors, any and all other companies associated with this Program are not eligible to submit an application or otherwise participate in this Program. For purposes of this Program, “immediate family members” means parents, spouses, children, siblings, in-laws, grandmothers, or grandfathers.



Decisions of the Sponsor are final and binding.  The Sponsor nor its respective parent company, subsidiaries, affiliates and each of their respective officers, directors, shareholders, agents and employees, (collectively “Released Parties”) are responsible for incorrect or inaccurate information, human error, technical malfunction, lost/delayed data transmission, omission, interruption, deletion, defect, line failure of any telephone, computer or other network, computer equipment, software or any combination thereof, inability to access any web site, for problems uploading or downloading the Application from a web site, or for late, lost, damaged, misdirected, incorrect or incomplete Applications.


Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify or suspend this Program or any portion hereof at any time for any or no reason, or to disqualify any individual implicated in any of the following actions, if for any reason: (a) infection by computer virus, bugs, tampering, unauthorized intervention, actions by Participants, fraud, technical failures, or any other causes which, in Sponsor’s opinion, corrupt or affect the administration, security, fairness, integrity or proper conduct of the Program, (b) the Program or any website associated therewith (or any portion thereof) becomes corrupted, or (c) the Program is otherwise not capable of running as planned. By submitting and Application, Participants agree to release and hold harmless Released Parties, from and against any and all claims, actions and/or liability for any violation of the Terms & Conditions by Participants (including any warranties made by Participants), any injuries or death, loss or damage of any kind arising from or in connection with participation in and/or submission of an Application into the Program or any acceptance to be a Member of the Sony Reader Store Book Club. The Released Parties are not responsible or liable for any incorrect or inaccurate Application or Participant submitted information, and assume no responsibility for (i) any error, omission, interruption, defect or delay in operation or transmission at any website, (ii) failure of any Application to be received due to technical problems, human error or traffic congestion on the Internet or at any website, (iii) communications line, hardware and/or software failures, (iv) damage to any computer (software or hardware) resulting from participation in the Program, or (v) theft or destruction of, tampering with, unauthorized access to, or alteration of Application and/or information.  By submitting an Application and/or being determined as an official Member, Participants agree to comply with these Terms & Conditions.


Additional Terms: By submitting an Application to this Program, and to the extent allowed by law, Participants grant Sponsor, and each of its affiliates, licensees, promotional partners, and third party marketing entities the absolute right and permission to edit, modify, cut, rearrange, add to, delete from, copy, reproduce, translate, dub, adapt, publish, exploit, and use the content of and elements embodied in the Application in perpetuity in any and all media, including but not limited to digital and electronic media, computer, audio and audiovisual media (whether now existing or hereafter devised), in any language, throughout the world, and in any manner, for trade, advertising, promotional, commercial or any other purposes without further review, notice, approval, consideration, or compensation. Participants waive and release Sponsor and each of its affiliates from any and all claims that Participants may now or hereafter have in any jurisdiction based on any claims, including but not limited to “moral rights” or “droit moral” or unfair competition with respect to Sponsor’s exploitation of Participant Applications without further notification or compensation to Participants of any kind, and agree not to instigate, support, maintain, or authorize any action, claim, or lawsuit against the Sponsor and each of its affiliates, licensees, or any other person in connection with this Program, on the grounds that any use of any Application, or any derivative works, infringe or violate any of Participant’s rights therein. By submitting an Application to this Program, Participants agree that the Sponsor and each of its affiliates, licensees, promotional partners, and third party marketing entities shall have the right and permission to use the name, picture, voice, biographical data, photograph, testimonial, or other likeness and/or prize information or personal exposition (and/or any edited portion thereof), and/or any information contained in his/her Application for promotional, advertising, and/or publicity purposes in any media, now or hereafter known, throughout the world in perpetuity, without compensation or notice to, or further consent of, to the Participant to the extent permitted by law.The Sponsor reserves the right, in its sole discretion, to disqualify any individual found tampering with the application process or otherwise interfering with the proper administration of the Program or violating these Terms & Conditions. EACH PARTICIPANT ACCEPTS THE CONDITIONS STATED IN THESE TERMS & CONDITIONS, AGREES TO BE BOUND BY THE DECISIONS OF THE SPONSOR, WARRANTS THAT THEY ARE ELIGIBLE TO PARTICIPATE IN THIS PROGRAM, AND AGREES TO RELEASE, INDEMNIFY, AND HOLD HARMLESS SPONSOR AND ITS PARENT COMPANY, DIVISIONS, SUBSIDIARIES, AFFILIATES, ADVERTISING, PROMOTION, AND PUBLIC RELATIONS AGENCIES, AND THE RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES AND AGENCIES OF EACH FROM AND AGAINST ANY AND ALL CLAIMS, LOSSES, LIABILITY, AND DAMAGES OF ANY KIND, INCLUDING REASONABLE ATTORNEYS’ FEES AND EXPENSES ASSERTED AGAINST ANY OF THEM, INCURRED, SUSTAINED, OR ARISING IN CONNECTION WITH THE USE, ACCEPTANCE, OR MISUSE, WHILE PREPARING FOR, PARTICIPATING IN, AND/OR TRAVELLING TO OR FROM ANY PROGRAM-RELATED ACTIVITY, INCLUDING, WITHOUT LIMITATION, ANY INJURY, DAMAGE, DEATH, LOSS, OR ACCIDENT TO PERSON OR PROPERTY, OR FROM THE RESPECTIVE PARTICIPANTS’ BREACH OR ALLEGED BREACH OF ANY AGREEMENT OR WARRANTY ASSOCIATED WITH THE PROGRAM, INCLUDING THESE OFFICIAL TERMS & CONDITIONS. ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROGRAM IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND, SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR ANY SUCH ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW.


Each Participant hereby acknowledges and agrees that the relationship between the Participant and the Sponsor is not a confidential, fiduciary, or other special relationship, and that the Participant’s decision to participant in and provide content to Sponsor for purposes of the Program does not place the Sponsor in a position that is any different from the position held by members of the general public with regard to elements of the participation in the Program, other than as set forth in these Terms & Conditions. Each Participant acknowledges and agrees that such Participant will not be entitled to any compensation, other than as stated above in #3, as a result of Sponsor’s use of any Participant’s materials submitted and/or used in the Program and/or developed as part of being a Member.



Personal information collected from Participants will be used in accordance with the Sponsor’s Privacy Policy located at and in addition as otherwise set out in these Terms & Conditions for the purpose of administering this Program. Each Participant expressly consents to the use of his/her personal information for such purpose. The Sponsor will not sell, share, or otherwise disclose information collected in any manner with third parties, other than those parties necessary to fulfill the above purposes, unless Participant has given his/her prior express consent to receive additional information from the Sponsor or a third party.



Sponsor: Sony Electronics Inc., 16530 Via Esprillo,San Diego,CA92127.

Administrator: Marden-Kane, Inc.1055 Franklin Ave., Suite 300,Garden City,NY11530.


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