Sony Google TV All-Access Party: The recap

by Team Sony 07/05/2012, in Contact the Blog

Guest to the Sony Blog, Ben Gallagher, marketing manager for Sony Google TV, shares his experience at the Sony Google TV All-Access Party on Thursday, June 28.

My blood is still flowing from the energy at Sony’s Google TV™ All Access Party last Thursday night. The excitement filling the event was infectious. If you were there, you know.

It started early with developers lining up over 5.5 hours before the event started. They waited patiently to be some of the first people to receive a pre-release of the new Sony Internet Player with Google TV that was announced on June 25th. By start time we had over 2,000 people waiting to get in.

Those that made it in were greeted by Sony’s VP of software engineering, Klaus Hofrichter, Google’s VP of product development, Mario Queiroz, and a host of other Google TV experts from Sony and Google. They were also greeted with the beats of DJs SFTRONIC and Brave Fox courtesy of our friends at Google+.  Maybe you even caught our Google hangout bringing the event to remote audiences.

The great food, flowing drinks, live product demos, beat mixing table and even the awesome brownie bar made for a fun night, but as is usually the case, it was the people that made the event.

We gave away 500 of our latest Google TV product, weeks before it will be available to the public, and hosted a variety of product demos to get ideas flowing about how app development can change the way we experience TV. Conversations between developers continued into the night, energizing even our own engineers as to what’s possible. Smiles radiated throughout the venue from start to finish.

As we wrapped up the night one of the first 500 attendees best summed up what the night was all about when he said, “After what I saw tonight, I’m definitely going to develop to Google TV.” Well, we hope you do, and many others too.

That’s why my blood still flows hard as I recall the night. The feedback was tremendous and the possibilities of a new TV experience were opened up to the so many amazing minds in the developer community.

For those that attended or followed the event, thank you. Thank you for your energy, passion and excitement.

And one final plug: if you’re interested in developing for the Sony Internet Player with Google TV, join our development community at

You can also check out event photos on Sony’s Facebook page.

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