New DSLR Camera Announcement: the Sony A57 [VIDEO]

by Reena 03/12/2012, in Contact the Blog

Today, Sony Electronics announced the new A57 DSLR camera, the successor to the popular A55.  The noticeably larger A57 includes a wider array of creative options than previous models in the A-mount line. Users can still enjoy features like up to 12 frames per second and full HD video at 60p, 60i or 24p frame rates but also variety of creative modes including Auto Portrait Framing, a world’s first technology.

The A57 includes technology from some of the other Alpha DSLRs. It has a 16.1 effective megapixel Exmor® APS HD CMOS sensor along with a latest-generation BIONZ® engine, which was developed for the A77 and A65 cameras, so you know that its processor is powerful and can handle a lot of image data. The BIONZ® engine also gives the A57 a sensitivity range of ISO 100-16,000, which means low light photos are a snap to capture (pun intended).

The A57 also shares the A65’s 15-point AF system with three cross sensors delivering fast, accurate TTL phase detection autofocus. The newly enhanced Object Tracking AF keeps your subject in sharp focus – even if something (or more likely, someone) crosses in front of it momentarily and blocks your shot.

Fan of photo apps like Instagram and Hipstamatic? The A57 has in-camera Picture Effect modes including Pop Color, HDR Painting, Miniature Mode and more.

But enough talk; want to see the A57 in action? SGNL by Sony got the inside scoop on the A57 from Sony Camera Team member Kenta:

The new A57 will be available this April with an 18-55mm kit zoom lens for $800. It will also be offered as body-only for about $700 (both prices exclude tax).


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