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VAIO News: Attack of the Media Monster

by Team Sony 07/19/2010

This week, Sony’s latest ad campaign for VAIO kicks off by featuring its newest commercial in prime time.  In the ad, Justin Timberlake heads back to the Sony Innovation Center following his most recent trip to check out all things 3D.  This time he’s there to test and learn about the latest innovations from the Sony VAIO team and their line of personal computers.

Just as the day gets started though, Justin and his engineer tour guide enter the VAIO lab only to be confronted with a Media Monster so out of control, it seems close to overwhelming the interns tasked with managing him.  What happens next?  Well – I’d hate to spoil the ending.  Find out just how the Sony Engineer and Justin evade harm and ultimately tame the Media Monster with exclusive Sony technology by watching the full length commercial below.

The story doesn’t end there though.  Stay tuned for even more, including behind-the-scenes video from the commercial shoot, games and other surprises.

If you miss the prime time premier on television tonight you can always catch it on our YouTube channel, in theaters across the country and during the summer’s most popular shows throughout the coming weeks.

In the meantime, drop us a note below and let us know what you think of the commercial.

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