Sony Launches 3D

by Team Sony 06/10/2010, in Contact the Blog

Yesterday on the historic Sony Pictures lot in Culver City, Calif. Sony held an event to launch 3D in the United States.  There could not have been a better place than an active movie studio for Sony to announce what lies ahead for 3D and to showcase our involvement in the entire 3D ecosystem from content creation to delivery devices.

“Sony is blazing the trail in every part of the 3D universe” said Sir Howard Stringer, chairman, chief executive officer and president of Sony Corporation to a room filled with press. Though yesterday marked the pre-sale availability of Sony 3D BRAVIA televisions Sir Howard reminded the crowd of Sony’s deep involvement in all things 3D, including Sony 3D broadcast equipment used to film movies, 4K projection systems in thousands of theaters across the country and a dedicated 3D Technology center on the Sony Pictures lot which serves to educate the industry on 3D technology.

“For this to be successful, content is always the king in terms of products” said Stan Glasgow, president and COO of Sony Electronics. He added that Sony will develop 85 sporting events in 3D with ESPN over the next year. ESPN will launch ESPN3D its first 3D channel this Friday and show a number of FIFA World Cup matches in 3D throughout the next month.

Sony Pictures will continue to bring quality 3D moves to consumers. “A television set without content is like a car without gas, soccer without a ball and a refrigerator without food” said chairman and CEO of Sony Pictures Entertainment, Michael Lynton. The room got a sneak peek at what’s ahead for Sony Pictures in 3D including Men In Black III and Spiderman in 3D coming out this fall. If you  buy a Sony 3D ready or enabled BRAVIA you will also get a copy of Sony Pictures Cloudy with a Chance of Meatballs on Blu-ray 3D once your BRAVIA is registered.

The availability of stereoscopic 3D gaming on Playstation 3 was also announced. “3D gaming is the most anticipated technology this year” said Jack Tretton, president and CEO of Sony Computer Entertainment of America. To celebrate the availability of Sony 3D BRAVIA televisions, Playstation is offering a voucher for 4 free stereoscopic gaming experiences with purchases of a 3D enabled BRAVIA television. Earlier this year a free firmware upgrade was made available to PS3 owners making the Playstation 3 the only console on the market that can support full stereoscopic 3D gaming.

Sony 3D ready and enabled sets became available for pre sale yesterday and you can learn about the various BRAVIA models, delivery devices like Blu-ray players, pricing and purchase information from fellow blog editor, Gina Campbell’s look at Sony 3D devices available at

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