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Sony Reader plans global expansion

by Team Sony 05/27/2010

In the years since Sony unveiled the first eReader in the U.S. back in 2006, the demand for digital books has skyrocketed. Sony today announces plans to make the Reader available to even more people around the globe including Japan, China and Australia, Italy and Spain.

“Sony’s strategy has always been to make the Reader a global product and we’ll take a thoughtful approach to country expansion that will consider not just the hardware experience within these new countries, but the content experience as well.” said Steve Haber, president of Sony Electronics’ Digital Reading Business Division.

In each country Sony intends to work with local retailers, publishers and distributors to introduce the Reader along with a host of local content to help ensure the best possible reading experience.

Last month the Sony Reader Store reached the 10 million eBook download milestone and is now working toward having relevant, local language content available through our own or local affiliated book stores as we enter new countries.

Today, the Reader is available in eight countries across the world, including the United States, Canada, United Kingdom, France, Germany, Netherlands, Austria and Switzerland. Sony’s Reader Store is currently available for users in the United States and Canada.

We will share availability, pricing and pre-order information as it is released and in the meantime, we look forward to adding more photos from you to our growing album of Sony Reader owners from around the world.

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  1. Anonymous wrote: June 11, 2010 6:31pm

    This seems to be just what my husband needs!


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