Reinventing the Z: Part 1 and 2

by Team Sony 02/26/2010

We all have our favorite things.  Mine: evening baseball games, ski trips and movie night.  When it comes to my favorite VAIO notebook, it’s the Z Series hands down.  I use a Z Series both at work and at home.  And when I got my first sneak peak at the newly redesigned Z Series – as you did at CES last month – I couldn’t have been more excited.

And now, with the new Z Series available for presale on, I wanted to offer you a behind-the-scenes look at the year long project to makeover the Z Series.

What could possibly be so different from the original 1st generation Z Series?  Surprisingly a lot!  From carving the chassis’ core from a single, solid piece of aluminum to adding a backlit keyboard and engineering the world’s first quad SSD configuration in a notebook, there’s so many things to discuss.   So, in this four part series – Reinventing the Z – you’ll uncover the innovations, upgrades and detailed thought that went into giving the Z Series a new look – both inside and out – and why it remains my favorite VAIO Series.

To begin, I’d like to have you meet Product Planner Kaya Kanamori and Chief Project Manager Masahiko Suzuki.  Both highlight their roles and the team’s mission to develop an all new high-performance, ultra-mobile notebook and why in the end they choose the 1st generation Z Series as their starting point and ultimately, their champion.  Check out  the video below for the complete story.

In part two, Designer Shimpei Hirano and others open their sketch books to offer you a candid look at the stories behind the design themes of both the original and the new Z Series.  They also highlight the unique attention they paid to often overlooked features to enhance usability, look and feel – like removing port covers that feedback proved to be an inconvenience and carving the chassis’ core from a single, solid piece of aluminum to reduce parts and enhance durability.  Check out the video below to uncover all the details.

Want to discover more?  Uncover answers to questions not answered in these interviews?  Post your questions below and I’ll hunt down the answers for you.  In the meantime, check back next week for more in this series and visit for complete model details.

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  1. guest_user wrote: February 26, 2010 6:33pm

    As a techie/geek I’ve seen a lot of cool things. The VAIO has always impressed me, but I’ve never owned one due to the price difference of Sony’s and some of the cheaper brands. However, I think I’ll be saving up for one of these! I’m ready for something lighterweight/more portable, and I’m a huge fan of Sony. I won’t buy anything else when it comes to cameras and sound systems, why do I compromise on laptops?

  2. guest_user wrote: February 27, 2010 9:59am

    Since I do a lot of business online with my blog, social network, and job the new Z series is something I will have to take a closer look at. Admittedly I have never owned a VAIO as the price point was a bit off from it’s competition; however, with the extra attention given to the reinvented Z series I might have to test it out.


  3. guest_user wrote: March 2, 2010 5:28pm

    hi there sony vaio great concept quad ssds in a vaio know please offer a quad ssd ps3 or ps4 thank you a quad ssd play station be alwsoume

  4. guest_user wrote: March 7, 2010 5:28pm

    Viao displays need to be brighter. Compared against a MaBook Pro, this VPCX115KX display is dim, and has a disturbing blue tint.

  5. guest_user wrote: April 8, 2010 12:33pm

    Why does your flagship model (VPCZ1) which is a business laptop and technology showcase NOW lack the TPM module? it is not even available in North America yet it is available overseas!

  6. Anonymous wrote: May 27, 2011 9:58pm


    I bought a Sony Vaio Z 1390X and i’m returning the same because i’m getting freezing problems. I liked Z series, but I’m a little dissapointed with this. Even that I want a new Sony Z and i’m not finding on the When New Sony Z will be available again?


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