CES is just about a week behind us but we wanted to show you some of the behind the scenes work that went on before and during the show.
At 25,000 square feet, the Sony booth is the largest on the floor, compete with a theater that hosted live performances and a tower where broadcasters provided updates throughout the show.
Planning takes about a year and building the booth takes several weeks. I was able to get a quick tour from Dan Nicholson and Mark Woudsma, two members of Sony’s events production team. During the show they took me behind the scenes so I could share this inside glimpse.