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Part 1: Think Pink

by Team Sony 10/01/2009

It’s the start of October which means fall is here. Time to think about Halloween, cooler weather, football and… PINK. Pink because October is also Breast Cancer Awareness Month. If you look around you’ll see people doing their part to support the cause. Pro sports teams bringing awareness by wearing pink as part of their uniforms, friends and families participating in fundraisers like the Race for the Cure and companies pledging money to help find a cure.

To support the Breast Cancer Research Foundation and bring you some stylish gadgets, Sony Electronics is taking part in a couple of ways. We’re releasing the Pink W Series mini VAIO Notebook PC bundle which includes the mini notebook,  a mouse and a case. We’ve also designed the Rose Reader Pocket Edition. During the month of October, Sony Electronics will donate $110,000 in conjunction with sales of these two pink offerings. If you’re in the market for a VAIO or Reader you can be part of the cure this month by shopping with a cause. 

Learn more about what others at Sony are doing and what you can do in Part 2: Think Pink 

Check out our Pink VAIO in Part 3: Think Pink


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