Press Room


Here Come the Dads

by Team Sony 08/19/2009

There’s been a flurry of
articles and exposure for mommy bloggers these days, so we decided it was time
to get the dads involved. Don’t worry moms–we love working with you and will
keep you involved, but let’s make some room for some big-time daddy bloggers.

Sony has teamed up with several
high profile dads who are avid bloggers and we’re launching a three-month
DigiDad project.

Each participant  will receive various Sony products on loan and
will be given different assignments that capture their family experiences using
the  products. We don’t want to give away
all the details yet, but we can tell you that they’ll be asked to use
everything form our latest televisions to our VAIO PCs.  

We’ve got some fun activities
lined up for them and they’ll blog and vlog about their experiences using the
products as well as their likes and dislikes. Reviews will be published on the
dad’s own blogs as well as right here. We’ve dedicated a special DigiDad page
for this project where you can stay apprised of each assignment.

The project is being
spearheaded by uber dad blogger and social networking guru Chris Brogan of New
Marketing Labs
, and

In preparation for the DigiDad project, we asked each dad to
put together a short video telling us why they think they’ve been chosen for
this project. So watch the videos at the links below and check back with us regularly to find
out what they’re up to by clicking on the DigiDad icon or by going to the site directly. 


The DigiDads

Michael Sheehan,
  - Meet Michael in his Vlog here.

Max Kalehoff,
- Meet Max in his Vlog here.

Brad Powel, 
- Meet Brad in his Vlog here.  

C.C.Chapman, and
- Meet C.C in his Vlog here.

Jeffrey Sass,
- Meet Jeffrey in his Vlog here.

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Add Comment

  1. guest_user wrote: August 20, 2009 8:39pm

    What a great idea! Neat videos, and innovative campaign. Next, a board sports blog campaign? :)

  2. guest_user wrote: August 28, 2009 12:54pm

    Looks like a great idea! I wan´t to participate… what about the spanish version for latinamerica or just Mexico?

  3. guest_user wrote: September 3, 2009 4:02am

    great idea, but… what about the rest of the world? Is this valid for Italy as well?

  4. guest_user wrote: January 29, 2010 1:31pm

    Congrats to Sony for connecting with the dad blogger community. This is really great.

  5. Anonymous wrote: June 16, 2010 2:20pm

    but how does one get a dad connected that is stubborn? He’s not even that old yet being 56!


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