Sony Mixes it up with Top Industry Analysts

by Team Sony 09/12/2008

One of the most interesting parts of my job are the discussions I have with the many market analysts who cover various sectors of the consumer electronics industry. These folks are very smart and knowledgeable about the areas they focus on, tend to have strong and informed opinions, and ask insightful and penetrating questions.  In the interest of transparency, they are also interested in selling their research and or consultative services to companies like ours, and most (but not all) love to be quoted in the press.

This week we hosted about 20 of the leading analysts from around the country for a full day at Sony Electronics headquarters here in San Diego. I sat in a couple of the sessions that I found particularly intriguing. 

One was with the head of our global digital reading business, Steve Haber, who recently participated in a podcast on the blog. The analysts were impressed to learn more about our roadmap for this business — both in terms of Reader electronic reading devices and the sales of digital books through the Sony eBook Store. They were also favorably surprised when Steve shared a clear sense of the fast-growing sales for both devices and e-books, as well as his projections for the future. Looking a few years out, this may become a very big business!

Another session featured a free-flowing Q&A with Stan Glasgow, our president and COO. The questions and comments were wide ranging, touching upon: 

 – Our portable CE business, the youth market and how people share entertainment on-the-go, where we touched on initiatives like Playstation Portable (PSP), Sony Ericsson, the reemergence of new Walkman digital music players (stay tuned for more to come at CES).

 – The strength of the Sony brand and consumer loyalty, a very important asset that we are working hard to build upon each and every day (including this blog; your comments are welcome).

 – Sony Style stores:  Brand showrooms or real business opportunity?  Both. Great place to test new concepts, enhance the brand, demonstrate merchandising strategies to our retail partners, and engage with consumers.  But also now one of our top consumer product distribution channels, along with

 – Circuit City.  The industry needs a strong No. 2 retailer.

–  VAIO TZ recall impact. Got the word out to customers around the world.  Main interest is to "do the right thing" for our customers. A great product; business continues strong.

 – A Window-less PC in Sony’s future?  No plan at this time, but keeping an eye on the possibilities.

 – Status report on Sony television leadership?  Clearly, one of the top players in the U.S. market.  Lead in design, performance and environmental friendliness. Check out the latest BRAVIA XBR7&8 models.

 – New market considerations?  Yes…medical/health related, noting aging Baby Boomer population could use digital electronics to monitor their health.  One analyst even suggested (I think jokingly) a "My Last Sony" product. 

 Any ideas?  What do you think?


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  1. guest_user wrote: September 13, 2008 2:49pm

    Thanks for the insights and info opportunities Mr. Clancy! I like the things that
    Sony is doing! I especially like the ide of Sony getting into the medical and
    health field! It’s almost like the Hummer with General Motors. What started out
    as a Army vehicle then became a reality for motorists. Same thing for the cell
    phone it was a Military device that is now so portable it can literally go
    anywhere the person talking can go. Case in point, Sony has so many
    innovations that I believe it can be shared in other industries for other
    purposes that can be very beneficial and useful. I look forward to Sony’s
    future which is always exciting! Thanks again for all of your work Mr. Clancy
    and Sony Electronics! I really appreciate it!

    My idea for this blog is for Sony to break into other markets that seem possible
    and not yet done. I would like to see Sony in the business of making light bulbs
    and car batteries. It would also be awesome to see Sony make electric razors
    and shavers! I think Sony would be a good player in electronic watches to
    compete with Armitron and Casio! Sony is already doing very well but this
    would increase the Sony presence and Awesomeness!!

  2. guest_user wrote: September 13, 2008 5:05pm

    Why do my blogs keep getting deleted?!?!?!?! Anyway…………….two funny
    things in this section; “My last Sony” and “do the right thing” for our customers.
    Well to start it off; I HAVE bought my last Sony. I am just trying to pool enough
    cash together to buy another television since the Sony one I bought was a
    complete lemon. model #KDF46E3000 for those who want to know. Second,
    Sony should issue a recall on thier 3LCD engine TVs. I have been reading the
    blogs and have seen tons of complaints. From first hand experience; customer
    service will reach out to you and smack you in face. I was not aware that
    trying to get loyal customers to buy ANOTHER TV after they already spent $$$
    on the Sony brandname was “The right thing” to do. Just because the garbage
    TV Sony manufactured does not pose a physical threat, does not mean that
    customers should be stuck with a substandard piece of electronic equipment!
    Once again, Boo Hiss to you Sony. I curently have coworkers asking
    me “what type or brand of TV should I buy”? You guys should know the
    answer to that…….THANKS FOR THE MEMORIES.

  3. guest_user wrote: September 15, 2008 1:46pm

    Thanks to Rick, the corp. mktg team and all the others at Sony that participated
    in putting on a great analyst day. We enjoyed the open discussions.

    Biz Week just posted a story on HP initiatives moving towards windowless PCs

  4. guest_user wrote: September 15, 2008 2:48pm

    Sony making light bulbs, car batteries, shavers and watches… :-)

  5. guest_user wrote: September 16, 2008 11:13am

    Sony is the first in hi tech industry.

  6. guest_user wrote: September 17, 2008 10:22am

    Matt, your enthusiasm is inspiring… however, just a few years ago Sony was
    criticized by analysts for being involved in too much.


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