Dale Jr. and Sony

by Team Sony 12/07/2007


With the launch of Sony’s HDNA campaign, we enlisted two world class performers and consumer electronics enthusiasts, NFL quarterback Peyton Manning and NASCAR driver Dale Earnhardt Jr., to help us out with our advertising and promotion. (Hopefully, you’ve seen some of it.) But beyond anything we are paying them to do, I’m delighted that Dale accepted our invitation of take a moment with his active schedule and the holidays approaching to write a guest post for the blog. Check it out below.



I consider myself a gadget geek. Computers, TVs, stereos, speakers, headphones, video gaming systems, I have it all. I can build you a computer from the ground up. In fact, one of my hobbies is taking the shells of old laptop computers and fixing them up for friends of mine. It might not always be perfect. Hell, I might get it wrong 10 times before I get it right, but eventually I do get it right.

I guess my passion for computers started when I was a teenager. Computers were the new big thing, and I had to have one. I tried to convince my dad that computers were going to be a necessity and that we needed one, but like a typical traditionalist, he wasn’t buying it – figuratively and literally. My sister eventually loaned me the money to get my first computer, and I was hooked. Now I don’t think I could live without one. I take my laptop with me wherever I go, and as you can imagine, our travel schedule is insane. One of the best parts of my week is when I can simply get on the airplane, fire up my computer, plug in my headphones, and listen to my extensive music collection while playing Spider Solitaire. Seems cheesy, I know, but it’s about the only guaranteed time I have during a regular work week where I’m alone with just my music and my thoughts. I can sit there and do that for hours. And when I want to do other things – like write this blog for instance – I can. When I wrote this, I was on my way to New York City for the Myers Brothers luncheon. It’s part of NASCAR’s season-ending banquet festivities, and accepted the Most Popular Driver award.
This is why my partnership with Sony is so cool. I never would’ve imagined at the time I was asking my dad for my first computer that I would one day be racing cars myself and be in a position to partner with the leaders of the electronic industry. It’s a privilege to be associated with Sony, and I look forward to a long-lasting partnership.
Dale Earnhardt Jr.



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  1. guest_user wrote: December 8, 2007 12:08am

    Dale, interesting to hear on your non-racing side. Sounds almost like you are setting yourself up to be a “geek squad” spokes person too .(Impala COT, with Geek Squad paint job for a commercial anyone)

    Maybe some day we can see you trying to take some great photos of the other cars while going around the track with an A700. Wouldn’t recommend it at Bristol or the Glen, maybe Talladaga, not like there is much else to do while going around there except get sports scores :)

    You need Sony to make a model of something that has 88 in the model number so you can make a good tie in paint job. Curious if any races will be run with a Sony scheme.

    Good luck going into the next season, I wish you and your new engines the best.

  2. guest_user wrote: December 10, 2007 2:00pm

    Dale, Very cool that you’ve accepted the partnership with Sony and took the time to post on this blog! I wish you all the best in all your races!

  3. guest_user wrote: December 19, 2007 2:01am

    Dale, awesome! You’re pure class!

  4. guest_user wrote: January 4, 2008 1:15pm

    It’s good to know that two peak performers have partnered up to make CES 2008 one of the hottest events for 2008. I know you are living the dream down there in Vegas with all the toys anyone can dream about, you lucky son of a gun. Have fun there and git er done on the track


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