Sony’s Long and Winding Road to CES

by Team Sony 11/19/2007, in Contact the Blog

Sorry I haven’t posted for over a week. I have been traveling around the world – first to Tokyo and then to New York in the course of five days – to help prepare for Sony’s major announcements, press events and other activities at the annual Consumer Electronics Show, which kicks off in Las Vegas with our press conference on the eve of the show on Sunday, Jan. 5th.

It’s amazing all of the effort and planning that goes into this event.  Not only is it the world’s largest tradeshow for the consumer electronics industry, it has also become a premier venue for the entertainment industry with movie studio executives, major broadcast and cable television executives, Internet players and, of course, celebrities all in attendance.

In fact, at the Sony booth, we are planning to have a center ring dominated by Sony Pictures Television and such stars as Jerry Seinfeld, Drew Carey and Alex Trebek who have been enlisted to support the event.  (Meanwhile, NBC Universal will have its own booth for very first time.)  We’ll also have SonyBMG Music artists performing, along with plenty of Sony Pictures and SonyBMG high-definition video content playing on Blu-ray Discs.

But the real stars of the show will be a variety of new Sony technologies and products. I can’t divulge them quite yet, but I can tell you that they focus around such themes as “creativity,” “freedom and mobility,” and, of course, all things “high definition.” Be on the lookout for new heights in HD resolution, sleek new forms of video entertainment, a one-of-a-kind personal audio experience, and new wireless “solutions” for in-home entertainment.

And we’ll have some of our Sony stars on hand as well, including our global chairman and chief executive, our deputy president in charge of the global consumer electronics business, the new chief executive of Sony Ericsson (my former boss), and the chief operating officer of Sony Electronics in the U.S. (my current boss), along with the SVP’s who head-up our Home Products and our Digital Imaging and Audio divisions.

With all this going for it, I agree with a point our co-founder Akio Morita concluded with during a CES keynote address he gave in the early 1990s, which was to keep the initials but change the show’s name to the Consumer “Entertainment” Show because as our current Chief Executive Sir Howard Stringer has pointed out in a more recent CES keynote, cool technology without compelling content is just “rubbish.”

Look for Sony to have plenty of both technology and content come January when I will be reporting daily from the show.

 *Photos from Sony Booth at CES 2007

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