Sony’s Long and Winding Road to CES

by Team Sony 11/19/2007

Sorry I haven’t posted for over a week. I have been traveling around the world – first to Tokyo and then to New York in the course of five days – to help prepare for Sony’s major announcements, press events and other activities at the annual Consumer Electronics Show, which kicks off in Las Vegas with our press conference on the eve of the show on Sunday, Jan. 5th.

It’s amazing all of the effort and planning that goes into this event.  Not only is it the world’s largest tradeshow for the consumer electronics industry, it has also become a premier venue for the entertainment industry with movie studio executives, major broadcast and cable television executives, Internet players and, of course, celebrities all in attendance.

In fact, at the Sony booth, we are planning to have a center ring dominated by Sony Pictures Television and such stars as Jerry Seinfeld, Drew Carey and Alex Trebek who have been enlisted to support the event.  (Meanwhile, NBC Universal will have its own booth for very first time.)  We’ll also have SonyBMG Music artists performing, along with plenty of Sony Pictures and SonyBMG high-definition video content playing on Blu-ray Discs.

But the real stars of the show will be a variety of new Sony technologies and products. I can’t divulge them quite yet, but I can tell you that they focus around such themes as “creativity,” “freedom and mobility,” and, of course, all things “high definition.” Be on the lookout for new heights in HD resolution, sleek new forms of video entertainment, a one-of-a-kind personal audio experience, and new wireless “solutions” for in-home entertainment.

And we’ll have some of our Sony stars on hand as well, including our global chairman and chief executive, our deputy president in charge of the global consumer electronics business, the new chief executive of Sony Ericsson (my former boss), and the chief operating officer of Sony Electronics in the U.S. (my current boss), along with the SVP’s who head-up our Home Products and our Digital Imaging and Audio divisions.

With all this going for it, I agree with a point our co-founder Akio Morita concluded with during a CES keynote address he gave in the early 1990s, which was to keep the initials but change the show’s name to the Consumer “Entertainment” Show because as our current Chief Executive Sir Howard Stringer has pointed out in a more recent CES keynote, cool technology without compelling content is just “rubbish.”

Look for Sony to have plenty of both technology and content come January when I will be reporting daily from the show.

 *Photos from Sony Booth at CES 2007

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  1. guest_user wrote: November 20, 2007 12:06am

    Wow, great! I am always looking forward to the CES Event and especially what Sony has in its store for us! It is always exciting to see new technological achievements and breakthroughs, and Sony has always something to surprise the public with. It has been my dream to attend one of those events as well, but it seems like it is not open to mere public. Hope some day…..

  2. guest_user wrote: November 20, 2007 2:13am

    Rick, I hope to get a chance to meet you at CES. Will you part of the staff working the show, or are you not required to stand around the booth? And how can I recognize you? Will the Sony exhibit be in the same location as the 2007 show?

    And even though I know that Sony will save any new DSLR stuff until PMA, I hope that Sony will do a better job with their exhibit of the Alphas. At CES this year, the products weren’t freely available for attendees to touch and play around with, especially the lenses, and drew scant attention. I hope to be able to talk to the Alpha people and see what they have to say.

  3. guest_user wrote: November 20, 2007 12:04pm

    Hi Rick:

    Your comment above about “creativity, freedom and mobility” made me think of some work we did for another client. We used online anthropology to develop a detailed understanding of the meaning of “cool” in the cell phone category. And then tracked the meaning of “cool” over time. Take a look here:,1,14

    It would be interesting to consider the meaning of creativity, freedom and mobility in the consumer electronics category.

    Tom O’B

  4. guest_user wrote: November 21, 2007 3:07pm

    “Cool” indeed Tom O’B. Thanks for the link.

    And, Clint, I’d be glad to meet you at CES. Certainly on the first day or two of the show I’ll be spending a lot around our booth in the rear of the center hall of the Las Vegas Convention Center. Feel free to stop by the press desk and ask for me. On the second day I am also participating on a social media panel if you want to check it out.

    Happy Thanksgiving.

  5. guest_user wrote: November 28, 2007 12:38pm

    Hi Rick, where will the ‘social media panel’ be meeting on Tuesday? I’ll be arriving in Vegas early on Tuesday, and will probably go directly to the show. Since I’ll be coming in from Hawaii, and I don’t sleep well on planes, I’ll be groggy running around the show. I will definately be stopping by the Sony booth to see what’s new in Sonyland. Will Sony again be on the main convention floor, like they were this year?

  6. guest_user wrote: November 29, 2007 9:03pm


    The Sony Booth will be in the same location as last year in the Las Vegas Convention Center. The social media pannel I will be apart of is called “How Social Media is Changing the Rules” and will be on Tuesday from 1:15p- 2:15p in the south hall.


  7. guest_user wrote: December 4, 2007 10:22am

    Very well said “cool technology without compelling content is just “rubbish.” creativity and teamwork that make a big difference.


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